In my last post I shared 5 reasons why your email list may not be performing. Here are 5 more reasons you may not be getting the lead generation results you expected. Use this list, combined with the previous five reasons, to determine why your email list isn’t performing.
Your lead generation email list is one of the top four factors that cause marketing campaigns to fail. This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you […]