Getting ROI Out of Your Email Lead Generation Campaigns

Woman thinking about marketing campaign ROI

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you. And they help you build a content […]

Relying on Cold Calling Isn’t the Best Sales Prospecting Strategy

Get Noticed By Prospects

Can you rely on cold calling as your one and only prospecting method for driving leads? Yes, you absolutely can. The challenge with that, though, is that whenever you employ just one method of reaching prospects, you are constrained to that method. A salesperson can only make so many phone calls. And, you can only […]

Checklist: Maximize Your Marketing Campaign ROI

Money Making Marketing Campaigns

Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success of your marketing […]

14 Strategies and 1 Example You Can Use to Generate Leads

Business people running over a telescope spanning a big divide

Two of the biggest mistakes sales and marketing teams make are giving up too early on prospects and relying only on a few tried-and-true lead generation techniques. If a sales rep doesn’t get a response after a few emails or cold calls, they assume the prospect isn’t interested and they move on. More often than […]