How to Get More Leads Out of Your Lead Generation Strategy

businessperson juggling boulder

The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase the number of leads and get your B2B lead generation strategy working for you. With a pandemic on our hands, that hasn’t been […]

This is the #1 Reason Lead Generation Doesn’t Work

broken pill capsule with paper money inside

“I am getting a little worried. I’m not getting any results from my lead generation activities.  I’ve done a ton of activities, but all to no avail.  No bites, no sales conversations … nada,” a sales rep lamented to me this week. “I’ve changed my target market. I’ve changed my prospecting activities. Why isn’t lead […]

How to Combine Lead Generation and Sales Prospecting Campaigns

Mass Email Campaigns

A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He was reading Jeb Blount’s new book, Fanatical Prospecting (which I highly recommend), where Jeb says prospecting should not be done via bulk email, […]