How to Adapt Your Cold Calling for 2021

Embrace Video and Digital for Prospecting - Cold Calling

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated. Certain […]

Sales Hiring Will Fail 100% of the Time

Salesperson in blue dress shirt looking in mirror while happily straightening his tie

Hiring salespeople is hard. You’ve tried and failed multiple times, always falling back on a principal-led sales model. You have one, two or even three salespeople on staff, all missing quota. Even when you hire sales reps who were successful elsewhere, they fail in your company. Your choice? Break the pattern or learn to love […]