KLA Group
IT Sales and Marketing Agency
Last week, I spoke with a business owner who said, “We’re doing everything—sales, marketing, lead generation—but revenue isn’t growing fast enough.” His team was working hard, but their pipeline wasn’t filling quickly
It’s the season of cheer and our annual tradition of reimagining a Christmas classic with a sales prospecting twist! Every year, we turn a beloved tune into a playful jingle to celebrate
You’re working through your list of prospects, staring down dozens of names, knowing each one needs a personalized touch. But let’s face it—writing one-off, heartfelt emails for every single lead isn’t just
Do not sell products and services. If you’re wondering how to pull that off when your business centers around products and services, don’t worry. I’m not telling you to revolutionize your offerings.
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the
You’re lucky when sales reps have cold call anxiety. It’s unlikely you share my point of view. I get it. All you see is a rep who is reluctant to call. They
ChatGPT has been front and center for us across all our business at KLA Group throughout 2023. You’ll see, in the poll below, not every company has fully embraced the tool. Have
Cold calling and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to “normal.” But no. People like being remote. According
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into your prospecting
