The Important Difference Between MQLs and SQLs

Shoes standing in front of 3 arrows

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently.  My husband and I have an inside joke from when we were first married. I used to call the pockets on the outside of a […]

Checklist: Maximize Your Marketing Campaign ROI

Money Making Marketing Campaigns

Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success of your marketing […]