How to Effectively Follow Up With Your Inbound Leads

Effective inbound lead follow-up on the phone

Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.  But only 1 person responds  You’re confused. Sales blames Marketing for passing a […]

Your Content Development Goal Is Leads, Not Likes

Lead Generation Strategies

Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house – your website – where you can engage them and give them a rich experience. You waste content development resources when you create, […]

Investing in SEO Content Is Useless if You Have a Bad Website

calling-for-SEO-help-on-retro-phone

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style. Prospects Aren’t Going to Engage with a Site That Looks Like It Was Created in the 1990s Visitors […]