Checklist: 8 Skills Every Social Media Specialist Must Have to Generate Leads

Social Media Specialist Skills

Remember the days when building a strong, captive social media following was as simple as engaging your followers in valuable discussions and sharing super relevant content? Back then, disseminating thought leadership and responding quickly to questions and comments virtually guaranteed you could build relationships and generate leads. Today, building a strong, captive social following is […]

6 Tips to Engage Your Audience on Twitter and Rise Above the Crowd

Twitter is About Engaging Network

Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people you’re able to reach, the more likely it is that you’ll start meaningful conversations and, over time, generate higher quality leads. Many people also assume that if they can’t build that kind of massive following, then it’s […]

10 Strategies to Use When Your Prospect Goes Silent

Dont Give Up

  One of the most frustrating things for a sales rep is when the prospect you had a great conversation with goes silent and starts avoiding you. You might assume that it’s you or they’re disinterested, but that’s not necessarily the case. This happened to me with one of my Canadian prospects and I couldn’t […]