Working with the team at KLA Group has brought a new level of clarity and consistency to our marketing efforts. Since we began our partnership, our marketing output has increased by more than 150%, and that growth has been matched by stronger strategy, more defined structure, and real alignment between marketing, sales, and leadership.

KLA helped us build a framework that includes clear KPIs, execution expectations, and an internal team structure that supports both day-to-day activity and long-term growth. They’ve also played a big part in boosting team morale by providing focus, communication, and support where it matters.

The results speak for themselves—our visibility in the market has more than doubled, and marketing is now a steady, reliable contributor to IDS’s overall success.

KLA’s coaching has been instrumental in helping me close high-value deals. With their ideas, feedback, and strategic guidance, I secured two major wins in just two days—a combined $201,300 in services and $45,260 in annual software revenue. Their support continues to be a game-changer in my sales success.

The pipeline automation KLA helped us set up in HubSpot is a game changer. It’s streamlined how we move leads through our sales process and saved us hours of manual work each week. Even with the frustrations we’ve had integrating with ConnectWise, the value we’re getting out of HubSpot thanks to KLA’s guidance is clear.

With KLA’s monthly HubSpot support, we finally feel like we have a partner who listens. They’re proactive in asking the right follow-up questions, and everything they do is clearly explained and tied back to our goals. Their transparency, responsiveness, and ability to adapt to what we need make all the difference.

For the first time in over 35 years, I have a quantitative, structured framework to evaluate our marketing investments against real outcomes. The HubSpot dashboards KLA built gave us clarity, insight, and confidence to make smarter decisions. I’m absolutely thrilled with the visibility and strategy this gives us.

The pipeline automation KLA helped us set up in HubSpot is a game changer. It’s streamlined how we move leads through our sales process and saved us hours of manual work each week. Even with the frustrations we’ve had integrating with ConnectWise, the value we’re getting out of HubSpot thanks to KLA’s guidance is clear.

KLA brought a level of transparency we never had with our previous agency. They don’t shy away from asking thoughtful questions and digging into the details to get us real answers. We always know what’s being worked on, where things stand, and how it all connects to our broader marketing and sales goals. It’s a refreshing change from the vague timelines and unclear updates we used to get.

For the first time in over 35 years, I have a quantitative, structured framework to evaluate our marketing investments against real outcomes. The HubSpot dashboards KLA built gave us clarity, insight, and confidence to make smarter decisions. I’m absolutely thrilled with the visibility and strategy this gives us.

With KLA’s training, marketing strategy, outsourced sales management, and HubSpot implementation guidance, we’ve completely transformed our admissions process. We’ve implemented a structured sales pipeline, improved our lead follow-up, and optimized HubSpot to track everything. The result? Our enrollment is on track to grow by 75 students in one year—something we haven’t accomplished in 15 years. We’re finally converting leads consistently and hitting the goals we’ve always aimed for.

This training gave our team practical tools and a clear process for prospecting—something several of them had never had before. It exposed skill gaps, helped us identify high-potential talent, and set the stage for stronger accountability. The biggest win: we now have reps planning proactive outreach and using consistent messaging to generate new customer conversations.

Our sales team is running 50% over growth projections versus our 15% goal. We have been working hard, following our sales consultant’s advice and focusing on sales and marketing as one. I’m the principal and no longer selling. Instead, I’m focused on growth through acquisition.

Working with KLA Group has been a game-changer. Their team has been instrumental in SEO, social media, and website optimization, helping us maximize our budget and streamline marketing efforts. As a small business, we simply wouldn’t have the bandwidth to manage it all ourselves. They truly immerse themselves in our business, delivering results that show they care. It’s been a fantastic partnership!

KLA Group developed an outstanding website for us. Their team was exceptionally patient and attentive, even when I struggled to articulate my vision. They exceeded our expectations, using their expertise to create a website that perfectly targets our market. The regular follow-up calls ensured everything was on track and aligned with our goals. Compared to others, KLA Group truly stands out with their dedication and superior service. I highly recommend them to anyone looking for top-notch website development.

As we set up the new website, we added the capability for clients to make support requests directly from the site. We now receive a lot of client requests via the website. It has improved our client support process and client satisfaction and made the team more efficient. I didn’t think much about it when we did it, but what a significant process improvement it’s been.

For 2 years I’d been trying to find a company that could help me in both sales and marketing. Other marketing companies I’ve worked with could only tell me what tactics to do, with no strategy behind it. None of them understood sales. I was so frustrated until I engaged with KLA Group! Thank you!

Thanks to our KLA Sales Coach, one rep closed $100K PO with recurring revenue of $75K annually. Now our whole team is shifting to how they sell.

My KLA Team is fantastic. This is not just a vendor-client relationship. This is a partnership. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.

KLA Group reshaped our sales leadership strategy, turning my initial doubts about our sales manager into solid trust with their top-notch coaching. Our sales have soared within a year, thanks to their knack for blending sales and marketing seamlessly. I’m immensely thankful for their guidance, I highly recommend KLA Group to any business looking to boost their sales results.

Our sales team faced significant challenges due to the impact of COVID-19 on our sales approach. We initially reached out to KLA after receiving emails and attending seminars in 2021, seeking guidance and direction in adapting to the changing landscape. As we delved into KLA’s training, it became evident that their expertise extended beyond sales and into effective sales management, making them an invaluable resource for us.

Before KLA Group, Nortec struggled to adapt in a changing market, lacking the marketing muscle needed to evolve beyond being a Microsoft partner. KLA Group not only addressed this but also exceeded expectations, driving substantial business growth, refreshing our website, and maintaining high SEO rankings. Their consistency and commitment have made this partnership invaluable, boosting our annual growth by approximately $500,000.

Engaging KLA Group a decade ago transformed our company. Seeking help with lead generation and marketing, we’ve since refined our sales and marketing processes with their expertise. The teams background in enterprise IT has provided the depth and knowledge we needed to expand our marketing processes, establish a sales funnel, and secure dedicated budgets for continued success.

We added this course to our new hire onboarding training, but then decided to include the current staff, too. Our whole team learned how to use lead generation activities differently to identify engaged contacts to call and set appointments. Our number of average monthly sales from lead generation MQLs increased 74%.

We evaluated our sales team of 5 reps to determine what we needed to change to reduce the length of our sales process. As we worked with our coach, we realized we had salespeople in the wrong roles for their skills. We moved several around, then developed and implemented an action plan that has changed how we sell. Not only have we reduced the length of our sales process, but we’ve also increased our close ratio. This was an invaluable analysis we will complete each year.

We had made referrals a KPI, but people were reluctant to ask. We trained our whole company on how to ask for referrals and increased them by more than 328% in just 7 weeks. Our new client acquisition is up 31% year over year. Training made the difference.

After working with our outsourced sales manager, we think differently about sales. We were okay at selling before, but now our 3 reps are more disciplined. Our pre-sales engineers know what to expect on sales calls with them. We know our metrics. Customer sales are up. Sales is just smoother.

We have been clients of KLA for 18 months and have had a great experience with the entire KLA Team. We initially used them for prospecting/sales training and ultimately hired them in a Sales Management role for my team of four. Our sales team is running 50% over growth projections versus our 15% goal!

I used to fly by the seat of my pants in sales. Walking through the process helped me understand it. We built our sales process, developed resources and trained all our staff. No leads fall out of our process and our close ratio has increased dramatically!

This sales hiring consulting has been better than any other we’ve done. We assessed the candidates. We stepped through not just how to hire, but also how to onboard. We knew what skills we were hiring for and our new account manager knew what was expected of him. We created a plan to help him achieve those expectations and he’s performing after just two months.

We had our marketer take this master series and saw our email response rates increase 13% using the campaign strategy she learned.

We needed to take a 180 in our marketing strategy and promote a completely new services. I had to figure out a new marketing plan. The Lead Gen Strategy That Works training help me identify the right activities, messaging, and content ideas that would be most impactful for our prospects and even current clients. At the end of the training I had my plan built. That was the most exciting part!

During this class, we not only learned how to ask for referrals easily, but also figured out how to make asking for referrals part of our regular account management process. We’ve seen our referral rate increase significantly.

Our team recently completed the referral training program and the impact has been transformative. The comprehensive approach, covering everyone from salespeople to executives, has empowered our staff to confidently and comfortably ask for referrals. The results speak for themselves with a consistent influx of high-quality leads, significantly enriching our pipeline.

Warren closed a $100K PO with recurring sales revenue of $75K annually. Our outsourced sales manager coached him to move from focusing on price to qualifying more, selling value and uncovering risks not associated with us. He uncovered that the prospect was not comparing apples to apples, changed how the prospect was thinking, then won the deal. Now our whole team is shifting how they sell.

We assessed our sales team of 5 reps to determine what we needed to change to reduce the length of our sales process. As we worked with our coach, we realized we had salespeople in the wrong roles for their skills. We moved several around then developed and implemented an action plan that has changed how we sell. Not only have we reduced the length of our sales process, we’ve also increased our close ratio. This was an invaluable analysis.

Prior to the assessment, our sales reps didn’t care about prospecting, or how their prospecting results were perceived by leadership or their peers. After assessing them in preparation for training, their eyes have been opened! Not only are they more receptive to training and coaching, they are seeking out assistance to improve their personal capabilities. They are now prospecting consistently and getting appointments.

The way KLA Group revamped our basic sales processes has been game-changing for us. Especially in these tough economic times, their strategic approach has given us some impressive results, both sales operationally and financially. Their hands-on, step-by-step advice has helped us expand the sales pipeline, increase revenue and make more informed staffing and ownership choices. We are now looking at acquiring other companies as part of our growth and our outsourced sales manager is assisting with the overall sales strategy to do that.

The sales hiring coaching has been a big game changer for us. We thought we had a very defined process for hiring, but then we did this coaching and found gaps we didn’t know we had. We’ve adopted the performance expectations and interview score card across all our hiring. Outstanding.

This sales hiring coaching has been better than any other we’ve done. We stepped through not just how to hire top sales talent, but also how to onboard them. Our new account manager knew what was expected of him, and we had a plan to help him achieve those expectations. He’s performing after just two months.

Thank you so much for your help! With your guidance we hired a fearless salesperson who within a month uncovered new opportunities. I’ve made some bad hiring mistakes in the past. The process and sales assessment were key. Our coach was tough as nails and kept me on track and I liked that.

I started sales coaching because I wasn’t getting the results I needed to make my quota. I wanted one-on-one guidance so I could cover topics based on the opportunities I was working. With coaching, I’ve set 3 times more new appointments each month. I’m presenting proposals more effectively and closing sales.

I was so frustrated when I started coaching. We had marketing campaigns running, but our sales process was broken, our marketing leads kept disappearing, and we had bad callers. Until KLA Group, I couldn’t find a company that understood both sales and marketing. Now we’re integrating our sales and lead generation process, hiring the right people, and selling. Sales and marketing are finally working together.

The KLA Group transformed our sales new hire’s onboarding experience, instilling a fearless approach that propelled a remarkable 25% response rate from their proactive outreach. Your strategic coaching enabled us to navigate through initial challenges, turning strategy into tangible success, and for that, we are undeniably grateful and poised for a future of robust sales performances!

I got a 57% response rate when I changed just one thing you taught us. Now I want to try some of the other tips too.

In the midst of COVID, our outside sales rep was struggling to reach prospects. We knew times were tough. We took a shot and had him take the Sales Prospecting for Profits cold call training. He worked one on one with a coach and immediately changed the industry he was targeting. He refined his cold call messaging and objection handling techniques and mastered the follow-up strategy. His outlook on prospecting did a 180-degree turn. He started setting new meetings, in spite of the tough time, and is setting even more now.

The day after our first class I got a reply from a person who’d been ignoring my emails for months. Then I set an appointment with a contact I never thought I’d reach!

We ran a half-day cold call blitz after the Sales Prospecting for Profits training. Our 6 salespeople made 192 cold calls, had valuable conversations with 53 new prospects, and closed 9 first-time appointments. That’s a 17% cold call conversation-to-appointment close ratio. Before the training, our sales reps would rarely cold call. Now it’s part of their everyday activities because they see the appointment-setting results they get.

Following the How to Cold Call training, the momentum and vigor within our team have notably amplified. The structured guidance from the program has paved the way for more consistent outreach, laser-focused on the right activities, most promising accounts, and critical contacts. From our diligent team of 4 reps, we’re now navigating a commendable 23 opportunities in our pipeline, gearing up for successful closures. This transformation underscores the power and efficacy of the right training.

At our recent sales meeting, Alex announced he’d leveraged the training to secure a meeting he’d been chasing for 3 years! It’s evident the training made a significant difference for him.

Just yesterday, our rep sent out 65 emails and is already receiving responses. There’s been a noticeable boost in confidence, leading to proactive prospecting. Email has become a powerful tool for initiation and effective follow-up for him. Watching his growth has been impressive!

The staff are amazing professionals with great insights, knowledge and talent! They have developed three different projects for me, handling all of my marketing needs and are technology experts. I feel so fortunate to have been connected to them.

Excellent service, always available and quickly completes the work. Incredible technical skills and spot on advice. I have been working wtih KLA for years and have never been disappointed.

My firm has been working with KLA for the past several years and have been incredibly impressed with their responsiveness, professionalism, creativity, and perseverance to get the job done. We have received quite a bit of positive feedback and have noticed amazing results from the program.

The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.

My role in our organization moved from client facing to prospect development. Although I understood the basics of marketing, I needed help creating a cohesive marketing plan that I had time to implement. My coach helped me build processes and focus on the things that got results. Now we have a strategy that resonates with decision makers in our service area

What do I like about KLA Group’s content development services? I love that I don’t have to do it. KLA knows our branding and voice. They articulate the key problems our clients and prospects are dealing with. I don’t have to worry about writing it or when it gets posted or sent.

For many years, word of mouth and basic sales efforts were enough to keep our pipeline full. I always thought marketing strategy was a “nice to have.” My KLA coach helped me put a robust strategy in place, do it effectively, and plan an MQL follow-up approach my team could handle.

With your coaching we finally have a marketing plan to break into two new states. We’ve launched our first campaigns, have two webinars planned, set up paid ads, and our sales rep is following up on marketing qualified leads. Success!

One of the best blog articles I’ve ever seen produced on our behalf.

The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.

Working with KLA Group as a partner makes our lives easier. Our email marketing doesn’t fluctuate. It’s consistent, and we’re getting more traction with marketing than ever before. We have a good flow, in a good place, and we’re very pleased.

Work KLA Group has been helping with is keeping the team focused on their revenue generation. As a result, our business has grown over 20% year over year.

Our organic website traffic has gone up significantly since we started working together. We know KLA’s focus on our SEO is driving it. Our Sales team is very happy!

We have had more Contact Us web leads in the past 6 months than ever before in all our years in business.

Before we started working with KLA Group, nobody was following us. Now, with KLA’s marketing and lead generation solutions, people are watching. Everything from selling to hiring is easier because people know who we are, follow us, and hear such great things about us. That’s great for our company and fun!

We rebranded and came to KLA for website development because you know our industry and digital marketing. We love your team and your processes. The content and design are great. You are all awesome!

We love our new website. A Shopify consultant, who is very tuned into SEO, thought the user experience was spot-on and the SEO very well done. You’ve captured who we are, and it’s an excellent marketing and sales tool.

We have had more Contact-Us-form-fill leads in the past 6 months than ever before in all our years in business.

Very pleased with the social posts. Really reflect our image and brand. Graphics are great. Content is good.

2 of 3 our sales in January came from marketing web forms that resulted in an additional $9K monthly recurring revenue.

Visibility in Nashville is growing. When Aaron (their sales person) attends events, everyone now knows us.

Thank you for the excellent sales coaching! You and your team are AWESOME. I built my territory from the ground up as a new hire and am making my goal. I knew sales but didn’t know where to start in this new role. I refer others to you all the time!

We ran a half-day cold call blitz after the Sales Prospecting for Profits how to cold call training. Our 6 salespeople made 192 cold calls, had valuable conversations with 53 new prospects, and closed 9 first-time appointments. That’s a 17% cold call conversation-to-appointment close ratio. Before the training, our sales reps would rarely cold call. Now it’s part of their everyday activities because they see the appointment-setting results they get.

Our recent training with KLA Group was truly transformative. The strategies shared during the training, including the ‘bloodhound follow-up’ and the ‘value proposition workshop,’ have had a significant impact on our sales approach. We’ve already seen tangible success within our sales team, and we highly recommend KLA Group’s training to anyone in the industry.

Using what I learned from KLA’s sales coaching and training, I reached 220% of my Q1 goals. I am so grateful to you for the skills and support I felt throughout the sessions I had with KLA Group. I hope to be able to utilize you to guide a team I lead in the future.

The sales sequences KLA Group created really optimized the sales process for us. They didn’t just write emails, they integrated all the different prospect touch points into the content. The quality of the emails and different options for the sequences made a difference.

When we partnered with KLA Group for a messaging project, we figured we’d need to do about 40% of the work on it. Content is hard to get right, we’ve had to make changes with other marketing partners. Instead, the team we worked with from KLA Group delivered messaging we can take and completely use without editing.

We engaged KLA to help us define our sales process. As we wrapped it up, we knew we needed to train the sales reps or they wouldn’t adopt it. Our trainer used the new sales process and tools as part of our prospecting cold call training and consultative selling training. Our team has been using the sales process successfully since then.

Our team needed extra role play to learn the consultative selling approach. They were practicing in class and in sales calls, but I could see they weren’t quite getting it. Our KLA trainer worked with us to add even more. It worked so well that we have continued the training as monthly role play sessions with a special focus. Even our system engineers are closing sales now!

We have been clients of KLA for 18 months and have had a great experience with the entire KLA Team. We initially used them for prospecting/sales training and ultimately hired them in a Sales Management role for my team of four. Our sales team is running 50% over growth projections versus our 15% goal!

I have been with a lot of marketing companies; I typically change marketing companies every year to get new ideas. I have no plans to move from KLA next year. This is not just a vendor-client relationship. This is a partnership. If we do well, you do well. My KLA Team is fantastic. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.

Finally a book on getting new prospects into your pipeline that tells you not only what to do but HOW to do it. Kendra Lee’s The Sales Magnet is a must read for everyone tired of endless cold calls, poor results, and sleepless nights.

The one thing you need for success in sales is a pipeline full of qualified prospects. In this book you will learn how to get off the cold call treadmill and actually ATTRACT prospects to you.

Kendra Lee provides us with an invaluable resource for developing sales performance at all levels in today’s competitive business environment

There are books that talk about how things should be done and then there are those that actually walk you through the process. Kendra’s book doesn’t just state that the word leads should be replaced with opportunities but also provides actual examples and guidelines for salespeople.

The “Coffee with Kendra” series are always worthwhile. Kendra hosts and brings in experts from the company to discuss some aspect of web marketing, SEO, Content Creation and the like. Most of the session is meaty, useable steps and then questions follow.

“The sales hiring process coaching has been a big game changer for us. We thought we had a very defined process for hiring, but then we did this coaching and found gaps we didn’t know we had. We’ve adopted the performance expectations and interview score card across all our hiring. Outstanding.”

“This sales hiring consulting has been better than any other we’ve done. We stepped through not just how to hire, but also how to onboard. Our new account manager knew what was expected of him, and we had a plan to help him achieve those expectations. He’s performing after just two months.”

Our organic website traffic has gone up significantly since we started working together. We know KLA’s focus on our SEO is driving it. Our Sales team is very happy!

We have had more Contact Us web leads in the past 6 months than ever before in all our years in business.

I have been with a lot of Marketing companies; I typically change marketing companies every year to get new ideas. I have no plans to move from KLA next year. This is not just a vendor-client relationship. This is a partnership. If we do well, you do well. My KLA Team is fantastic. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.

“Other marketing companies I’ve worked with could only tell me what tactics to do, with no strategy behind it. None of them understood sales. When I’d get a lead and ask how to work it, they couldn’t tell me. They could set up my marketing automation platform but couldn’t train my sales team how to use it for prospecting and selling. For 2 years I’d been trying to find a company that could help me in both sales and marketing. I was so frustrated until I engaged with KLA Group! Thank you!”

“Warren closed a $100K PO with recurring sales revenue of $75K annually. Our outsourced sales manager coached him to move from focusing on price to qualifying more, selling value and uncovering risks not associated with us. He uncovered that the prospect was not comparing apples to apples, changed how the prospect was thinking, then won the deal. Now our whole team is shifting how they sell.”

“During this class, we not only learned how to ask for referrals easily, but also figured out how to make asking for referrals part of our regular account management process. We’ve seen our referral rate increase significantly.”

“We had made referrals a KPI, but people were reluctant to ask. We trained our whole company on how to ask for referrals and increased them by more than 328% in just 7 weeks. Our new client acquisition is up 31% year over year. Training made the difference.”

In the past 3 months, since we completed the consultative sales training, we’ve onboarded 3 new clients. Our sales cycle used to be really long. We’ve reduced it since we’ve started having more strategic conversations. We’re better at qualifying, and prospects want to talk with us about our recommendations.

By the end of the consultative sales training, the sales team really got it. In sales calls where I’ve shadowed salespeople, I’ve heard them strategizing with prospects and using the sales playbook we created. We’re closing a lot more big projects and managed services now.

“Thank you for the excellent sales coaching! You and your team are AWESOME. I built my territory from the ground up as a new hire and am making my goal. I knew sales, but didn’t know where to start in this new role. I refer others to you all the time!”

“In the midst of COVID, our outside sales rep was struggling to reach prospects. We knew times were tough. We took a shot and had him take the Sales Prospecting for Profits cold call training. He worked one on one with a coach and immediately changed the industry he was targeting. He refined his cold call messaging and objection-handling techniques and mastered the follow-up strategy. His outlook on prospecting did a 180-degree change. He started setting new meetings in spite of the tough time and is setting even more now.”

We added this course to our new hire onboarding training, but then decided to include the current staff too. Our whole team learned how to use lead generation activities differently to identify engaged contacts to call and set appointments. Our number of average monthly sales from lead generation MQLs increased 74%.

“We had our marketer take this master series and saw our email response rates increase 13% using the campaign strategy she learned.”