IT Solutions Provider

KLA Group reshaped our sales leadership strategy, turning my initial doubts about our sales manager into solid trust with their top-notch coaching. Our sales have soared within a year, thanks to their knack for blending sales and marketing seamlessly. I’m immensely thankful for their guidance, I highly recommend KLA Group to any business looking to boost their sales results.

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Man-Single-Purple
Paul Parozzi, PMR

Our sales team faced significant challenges due to the impact of COVID-19 on our sales approach. We initially reached out to KLA after receiving emails and attending seminars in 2021, seeking guidance and direction in adapting to the changing landscape. As we delved into KLA’s training, it became evident that their expertise extended beyond sales and into effective sales management, making them an invaluable resource for us.

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Jim, Nortec

Before KLA Group, Nortec struggled to adapt in a changing market, lacking the marketing muscle needed to evolve beyond being a Microsoft partner. KLA Group not only addressed this but also exceeded expectations, driving substantial business growth, refreshing our website, and maintaining high SEO rankings. Their consistency and commitment have made this partnership invaluable, boosting our annual growth by approximately $500,000.

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Jim Mayne, Deerwood Technologies

Engaging KLA Group a decade ago transformed our company. Seeking help with lead generation and marketing, we’ve since refined our sales and marketing processes with their expertise. The teams background in enterprise IT has provided the depth and knowledge we needed to expand our marketing processes, establish a sales funnel, and secure dedicated budgets for continued success.

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Sales Training Company

We added this course to our new hire onboarding training, but then decided to include the current staff, too. Our whole team learned how to use lead generation activities differently to identify engaged contacts to call and set appointments. Our number of average monthly sales from lead generation MQLs increased 74%.

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Sale
Manufacturing Company

We evaluated our sales team of 5 reps to determine what we needed to change to reduce the length of our sales process. As we worked with our coach, we realized we had salespeople in the wrong roles for their skills. We moved several around, then developed and implemented an action plan that has changed how we sell. Not only have we reduced the length of our sales process, but we’ve also increased our close ratio. This was an invaluable analysis we will complete each year.

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Training & Consulting Organization

We had made referrals a KPI, but people were reluctant to ask. We trained our whole company on how to ask for referrals and increased them by more than 328% in just 7 weeks. Our new client acquisition is up 31% year over year. Training made the difference.

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Owner of manufacturing company
IT Managed Services Provider

After working with our outsourced sales manager, we think differently about sales. We were okay at selling before, but now our 3 reps are more disciplined. Our pre-sales engineers know what to expect on sales calls with them. We know our metrics. Customer sales are up. Sales is just smoother.

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Owner of Manufacturing Company
Manufacturing Company

We have been clients of KLA for 18 months and have had a great experience with the entire KLA Team. We initially used them for prospecting/sales training and ultimately hired them in a Sales Management role for my team of four. Our sales team is running 50% over growth projections versus our 15% goal!

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It Consultant
IT Consulting Firm

I used to fly by the seat of my pants in sales. Walking through the process helped me understand it. We built our sales process, developed resources and trained all our staff. No leads fall out of our process and our close ratio has increased dramatically!

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Sale
IT Managed Services Provider

This sales hiring consulting has been better than any other we’ve done. We assessed the candidates. We stepped through not just how to hire, but also how to onboard. We knew what skills we were hiring for and our new account manager knew what was expected of him. We created a plan to help him achieve those expectations and he’s performing after just two months.

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Technology Services Provider 

We had our marketer take this master series and saw our email response rates increase 13% using the campaign strategy she learned.

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Marketing Coordinator, – SMB Company west coast.

We needed to take a 180 in our marketing strategy and promote a completely new services. I had to figure out a new marketing plan. The Lead Gen Strategy That Works training help me identify the right activities, messaging, and content ideas that would be most impactful for our prospects and even current clients. At the end of the training I had my plan built. That was the most exciting part!

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IT Managed Service Provider

During this class, we not only learned how to ask for referrals easily, but also figured out how to make asking for referrals part of our regular account management process. We’ve seen our referral rate increase significantly.

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Office Technology Company

Our team recently completed the referral training program and the impact has been transformative. The comprehensive approach, covering everyone from salespeople to executives, has empowered our staff to confidently and comfortably ask for referrals. The results speak for themselves with a consistent influx of high-quality leads, significantly enriching our pipeline.

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It Consultant
Manufacturer’s Agent company

Warren closed a $100K PO with recurring sales revenue of $75K annually. Our outsourced sales manager coached him to move from focusing on price to qualifying more, selling value and uncovering risks not associated with us. He uncovered that the prospect was not comparing apples to apples, changed how the prospect was thinking, then won the deal. Now our whole team is shifting how they sell.

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It Consultant
Invaluable Analysis

We assessed our sales team of 5 reps to determine what we needed to change to reduce the length of our sales process. As we worked with our coach, we realized we had salespeople in the wrong roles for their skills. We moved several around then developed and implemented an action plan that has changed how we sell. Not only have we reduced the length of our sales process, we’ve also increased our close ratio. This was an invaluable analysis.

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It Consultant
IT Solution Provider

Prior to the assessment, our sales reps didn’t care about prospecting, or how their prospecting results were perceived by leadership or their peers. After assessing them in preparation for training, their eyes have been opened! Not only are they more receptive to training and coaching, they are seeking out assistance to improve their personal capabilities. They are now prospecting consistently and getting appointments.

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Owner of manufacturing company
North East SMB Company

The way KLA Group revamped our basic sales processes has been game-changing for us. Especially in these tough economic times, their strategic approach has given us some impressive results, both sales operationally and financially. Their hands-on, step-by-step advice has helped us expand the sales pipeline, increase revenue and make more informed staffing and ownership choices. We are now looking at acquiring other companies as part of our growth and our outsourced sales manager is assisting with the overall sales strategy to do that.

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Owner of Manufacturing Company
IT Solution Provider 

The sales hiring coaching has been a big game changer for us. We thought we had a very defined process for hiring, but then we did this coaching and found gaps we didn’t know we had. We’ve adopted the performance expectations and interview score card across all our hiring. Outstanding.

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Owner of Manufacturing Company
IT Managed Service Provider

This sales hiring coaching has been better than any other we’ve done. We stepped through not just how to hire top sales talent, but also how to onboard them. Our new account manager knew what was expected of him, and we had a plan to help him achieve those expectations. He’s performing after just two months.

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Owner of manufacturing company
IT Support Company

Thank you so much for your help! With your guidance we hired a fearless salesperson who within a month uncovered new opportunities. I’ve made some bad hiring mistakes in the past. The process and sales assessment were key. Our coach was tough as nails and kept me on track and I liked that.

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Owner of Manufacturing Company
Software Outside Sales Rep

I started sales coaching because I wasn’t getting the results I needed to make my quota. I wanted one-on-one guidance so I could cover topics based on the opportunities I was working. With coaching, I’ve set 3 times more new appointments each month. I’m presenting proposals more effectively and closing sales.

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Owner of Manufacturing Company
IT Managed Service Provider

I was so frustrated when I started coaching. We had marketing campaigns running, but our sales process was broken, our marketing leads kept disappearing, and we had bad callers. Until KLA Group, I couldn’t find a company that understood both sales and marketing. Now we’re integrating our sales and lead generation process, hiring the right people, and selling. Sales and marketing are finally working together.

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Owner of Manufacturing Company
Owner of Manufacturing Company

The KLA Group transformed our sales new hire’s onboarding experience, instilling a fearless approach that propelled a remarkable 25% response rate from their proactive outreach. Your strategic coaching enabled us to navigate through initial challenges, turning strategy into tangible success, and for that, we are undeniably grateful and poised for a future of robust sales performances!

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IT services provider
IT Software Provider

I got a 57% response rate when I changed just one thing you taught us. Now I want to try some of the other tips too.

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IT Services Provider
IT Managed Service Provider

In the midst of COVID, our outside sales rep was struggling to reach prospects. We knew times were tough. We took a shot and had him take the Sales Prospecting for Profits cold call training. He worked one on one with a coach and immediately changed the industry he was targeting. He refined his cold call messaging and objection handling techniques and mastered the follow-up strategy. His outlook on prospecting did a 180-degree turn. He started setting new meetings, in spite of the tough time, and is setting even more now.

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It Services Provider
Unified Communications Company

The day after our first class I got a reply from a person who’d been ignoring my emails for months. Then I set an appointment with a contact I never thought I’d reach!

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It Services provider
Office Technology & Unified Communications Company

We ran a half-day cold call blitz after the Sales Prospecting for Profits training. Our 6 salespeople made 192 cold calls, had valuable conversations with 53 new prospects, and closed 9 first-time appointments. That’s a 17% cold call conversation-to-appointment close ratio. Before the training, our sales reps would rarely cold call. Now it’s part of their everyday activities because they see the appointment-setting results they get.

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It Services Provider
Telecommunications Research and Development Company

Following the How to Cold Call training, the momentum and vigor within our team have notably amplified. The structured guidance from the program has paved the way for more consistent outreach, laser-focused on the right activities, most promising accounts, and critical contacts. From our diligent team of 4 reps, we’re now navigating a commendable 23 opportunities in our pipeline, gearing up for successful closures. This transformation underscores the power and efficacy of the right training.

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IT Services Provider
Pavement and Bridge Preservation Company

At our recent sales meeting, Alex announced he’d leveraged the training to secure a meeting he’d been chasing for 3 years! It’s evident the training made a significant difference for him.

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It Services Provider
Telecommunications Research and Development Company

Just yesterday, our rep sent out 65 emails and is already receiving responses. There’s been a noticeable boost in confidence, leading to proactive prospecting. Email has become a powerful tool for initiation and effective follow-up for him. Watching his growth has been impressive!

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Sam
Sam M.

The staff are amazing professionals with great insights, knowledge and talent! They have developed three different projects for me, handling all of my marketing needs and are technology experts. I feel so fortunate to have been connected to them.

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MaryA
Mary A.

Excellent service, always available and quickly completes the work. Incredible technical skills and spot on advice. I have been working wtih KLA for years and have never been disappointed.

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Kevin
Kevin B.

My firm has been working with KLA for the past several years and have been incredibly impressed with their responsiveness, professionalism, creativity, and perseverance to get the job done. We have received quite a bit of positive feedback and have noticed amazing results from the program.

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Portrait Of Businesswoman Outside Office
A biotech company focused on nutrition

The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.

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MSP Marketing
MSP Marketing Associate

My role in our organization moved from client facing to prospect development. Although I understood the basics of marketing, I needed help creating a cohesive marketing plan that I had time to implement. My coach helped me build processes and focus on the things that got results. Now we have a strategy that resonates with decision makers in our service area

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It managed Services
IT Managed Service Provider

What do I like about KLA Group’s content development services? I love that I don’t have to do it. KLA knows our branding and voice. They articulate the key problems our clients and prospects are dealing with. I don’t have to worry about writing it or when it gets posted or sent.

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It Services
IT Services Business Owner

For many years, word of mouth and basic sales efforts were enough to keep our pipeline full. I always thought marketing strategy was a “nice to have.” My KLA coach helped me put a robust strategy in place, do it effectively, and plan an MQL follow-up approach my team could handle.

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It Solutions provider
IT Solutions Provider

With your coaching we finally have a marketing plan to break into two new states. We’ve launched our first campaigns, have two webinars planned, set up paid ads, and our sales rep is following up on marketing qualified leads. Success!

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it Services
IT Services Business Owner

One of the best blog articles I’ve ever seen produced on our behalf.

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A Biotech Company Focused on Nutrition
A Biotech Company Focused on Nutrition

The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.

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IT Managed Service
IT Managed Service Provider

Working with KLA Group as a partner makes our lives easier. Our email marketing doesn’t fluctuate. It’s consistent, and we’re getting more traction with marketing than ever before. We have a good flow, in a good place, and we’re very pleased.

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Data Management
Data Management Solutions Provider

Work KLA Group has been helping with is keeping the team focused on their revenue generation. As a result, our business has grown over 20% year over year.

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testimonial
IT Managed Services Provider

Our organic website traffic has gone up significantly since we started working together. We know KLA’s focus on our SEO is driving it. Our Sales team is very happy!

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CWD Testimonial
IT Solution Provider

We have had more Contact Us web leads in the past 6 months than ever before in all our years in business.

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It Solution Provider
IT Solution Provider

Before we started working with KLA Group, nobody was following us. Now, with KLA’s marketing and lead generation solutions, people are watching. Everything from selling to hiring is easier because people know who we are, follow us, and hear such great things about us. That’s great for our company and fun!

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CWD Testimonial
IT Solution Provider

We rebranded and came to KLA for website development because you know our industry and digital marketing. We love your team and your processes. The content and design are great. You are all awesome!

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it support provider
IT Support Provider

We love our new website. A Shopify consultant, who is very tuned into SEO, thought the user experience was spot-on and the SEO very well done. You’ve captured who we are, and it’s an excellent marketing and sales tool.

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digital marketing
IT Provider

We have had more Contact-Us-form-fill leads in the past 6 months than ever before in all our years in business.

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digital marketing
IT Support Specialist

Very pleased with the social posts. Really reflect our image and brand. Graphics are great. Content is good.

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A Biotech Company Focused on Nutrition
IT Managed Services Provider

2 of 3 our sales in January came from marketing web forms that resulted in an additional $9K monthly recurring revenue.

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It Solution Specialist
IT Solutions Specialist

Visibility in Nashville is growing. When Aaron (their sales person) attends events, everyone now knows us.

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IT Sales Rep, Fortune 500 company

Thank you for the excellent sales coaching! You and your team are AWESOME. I built my territory from the ground up as a new hire and am making my goal. I knew sales but didn’t know where to start in this new role. I refer others to you all the time!

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Office Technology & Unified Communications Company

We ran a half-day cold call blitz after the Sales Prospecting for Profits how to cold call training. Our 6 salespeople made 192 cold calls, had valuable conversations with 53 new prospects, and closed 9 first-time appointments. That’s a 17% cold call conversation-to-appointment close ratio. Before the training, our sales reps would rarely cold call. Now it’s part of their everyday activities because they see the appointment-setting results they get.

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Office Technology Company

Our recent training with KLA Group was truly transformative. The strategies shared during the training, including the ‘bloodhound follow-up’ and the ‘value proposition workshop,’ have had a significant impact on our sales approach. We’ve already seen tangible success within our sales team, and we highly recommend KLA Group’s training to anyone in the industry.

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Man-Single-Purple
Salesperson, financial services industry

Using what I learned from KLA’s sales coaching and training, I reached 220% of my Q1 goals. I am so grateful to you for the skills and support I felt throughout the sessions I had with KLA Group. I hope to be able to utilize you to guide a team I lead in the future.

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Man-Single-Blue
Owner of a biotech company

The sales sequences KLA Group created really optimized the sales process for us. They didn’t just write emails, they integrated all the different prospect touch points into the content. The quality of the emails and different options for the sequences made a difference.

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Man-Single-Red
VP of Marketing, IT consulting and services firm

When we partnered with KLA Group for a messaging project, we figured we’d need to do about 40% of the work on it. Content is hard to get right, we’ve had to make changes with other marketing partners. Instead, the team we worked with from KLA Group delivered messaging we can take and completely use without editing.

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Man-Single-Orange
IT Value Added Reseller

We engaged KLA to help us define our sales process. As we wrapped it up, we knew we needed to train the sales reps or they wouldn’t adopt it. Our trainer used the new sales process and tools as part of our prospecting cold call training and consultative selling training. Our team has been using the sales process successfully since then.

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Man-Single-Purple
IT Managed Service Provider

Our team needed extra role play to learn the consultative selling approach. They were practicing in class and in sales calls, but I could see they weren’t quite getting it. Our KLA trainer worked with us to add even more. It worked so well that we have continued the training as monthly role play sessions with a special focus. Even our system engineers are closing sales now!

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Man-Single-Blue
Northeast SMB company

We have been clients of KLA for 18 months and have had a great experience with the entire KLA Team. We initially used them for prospecting/sales training and ultimately hired them in a Sales Management role for my team of four. Our sales team is running 50% over growth projections versus our 15% goal!

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Man-Single-Green
Southwest SMB company

I have been with a lot of marketing companies; I typically change marketing companies every year to get new ideas. I have no plans to move from KLA next year. This is not just a vendor-client relationship. This is a partnership. If we do well, you do well. My KLA Team is fantastic. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.

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Man-Single-Red
– John Doerr, Co-Founder and Strategic Advisor, RAIN Group Best Selling Author of Rainmaking Conversations

Finally a book on getting new prospects into your pipeline that tells you not only what to do but HOW to do it. Kendra Lee’s The Sales Magnet is a must read for everyone tired of endless cold calls, poor results, and sleepless nights.

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Man-Single-Green
– Jeb Blount, CEO of SalesGravy.com and author of Fanatical Prospecting

The one thing you need for success in sales is a pipeline full of qualified prospects. In this book you will learn how to get off the cold call treadmill and actually ATTRACT prospects to you.

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Man-Single-Purple
Jodie Brown, MA, President, Summit Solutions, LLC

Kendra Lee provides us with an invaluable resource for developing sales performance at all levels in today’s competitive business environment

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Man-Single-Green
John Venator, President and CEO, CompTIA

There are books that talk about how things should be done and then there are those that actually walk you through the process. Kendra’s book doesn’t just state that the word leads should be replaced with opportunities but also provides actual examples and guidelines for salespeople.

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Man-Single-Blue
David James, Google Review

The “Coffee with Kendra” series are always worthwhile. Kendra hosts and brings in experts from the company to discuss some aspect of web marketing, SEO, Content Creation and the like. Most of the session is meaty, useable steps and then questions follow.

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Man-Single-Green
IT Managed Service Provider

“The sales hiring process coaching has been a big game changer for us. We thought we had a very defined process for hiring, but then we did this coaching and found gaps we didn’t know we had. We’ve adopted the performance expectations and interview score card across all our hiring. Outstanding.”

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Man-Single-Orange
IT Managed Service Provider

“This sales hiring consulting has been better than any other we’ve done. We stepped through not just how to hire, but also how to onboard. Our new account manager knew what was expected of him, and we had a plan to help him achieve those expectations. He’s performing after just two months.”

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Man-Single-Green
IT Managed Services Provider

Our organic website traffic has gone up significantly since we started working together. We know KLA’s focus on our SEO is driving it. Our Sales team is very happy!

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Man-Single-Purple
IT Solution Provider

We have had more Contact Us web leads in the past 6 months than ever before in all our years in business.

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Unified Communications Provider

I have been with a lot of Marketing companies; I typically change marketing companies every year to get new ideas. I have no plans to move from KLA next year. This is not just a vendor-client relationship. This is a partnership. If we do well, you do well. My KLA Team is fantastic. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.

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IT solutions company

“Other marketing companies I’ve worked with could only tell me what tactics to do, with no strategy behind it. None of them understood sales. When I’d get a lead and ask how to work it, they couldn’t tell me. They could set up my marketing automation platform but couldn’t train my sales team how to use it for prospecting and selling. For 2 years I’d been trying to find a company that could help me in both sales and marketing. I was so frustrated until I engaged with KLA Group! Thank you!”

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Manufacturer’s Agent company

“Warren closed a $100K PO with recurring sales revenue of $75K annually. Our outsourced sales manager coached him to move from focusing on price to qualifying more, selling value and uncovering risks not associated with us. He uncovered that the prospect was not comparing apples to apples, changed how the prospect was thinking, then won the deal. Now our whole team is shifting how they sell.”

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Man-Single-Green
IT Managed Service Provider

“During this class, we not only learned how to ask for referrals easily, but also figured out how to make asking for referrals part of our regular account management process. We’ve seen our referral rate increase significantly.”

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Man-Single-Orange
Training & Consulting Organization

“We had made referrals a KPI, but people were reluctant to ask. We trained our whole company on how to ask for referrals and increased them by more than 328% in just 7 weeks. Our new client acquisition is up 31% year over year. Training made the difference.”

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IT Managed Service Provider

In the past 3 months, since we completed the consultative sales training, we’ve onboarded 3 new clients. Our sales cycle used to be really long. We’ve reduced it since we’ve started having more strategic conversations. We’re better at qualifying, and prospects want to talk with us about our recommendations.

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IT Managed Service Provider

By the end of the consultative sales training, the sales team really got it. In sales calls where I’ve shadowed salespeople, I’ve heard them strategizing with prospects and using the sales playbook we created. We’re closing a lot more big projects and managed services now.

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Man-Single-Blue
IT Sales Rep, Fortune 500 company

“Thank you for the excellent sales coaching! You and your team are AWESOME. I built my territory from the ground up as a new hire and am making my goal. I knew sales, but didn’t know where to start in this new role. I refer others to you all the time!”

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Man-Single-Green
IT Managed Service Provider

“In the midst of COVID, our outside sales rep was struggling to reach prospects. We knew times were tough. We took a shot and had him take the Sales Prospecting for Profits cold call training. He worked one on one with a coach and immediately changed the industry he was targeting. He refined his cold call messaging and objection-handling techniques and mastered the follow-up strategy. His outlook on prospecting did a 180-degree change. He started setting new meetings in spite of the tough time and is setting even more now.”

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Man-Single-Purple
Sales training company

We added this course to our new hire onboarding training, but then decided to include the current staff too. Our whole team learned how to use lead generation activities differently to identify engaged contacts to call and set appointments. Our number of average monthly sales from lead generation MQLs increased 74%.

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Man-Single-Red
Technology services provider

“We had our marketer take this master series and saw our email response rates increase 13% using the campaign strategy she learned.”

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