The Lead Generation Goal You Should Have Now

Selling in Pandemic

Your lead generation goals have to adapt to the times that we’re in. Yes, this is unprecedented. And that makes it a good time to reach out to clients – with the right message. Whatever your desired outcome, the main thing your lead generation needs to accomplish is staying connected to your contacts and sharing how you can help them during this time. That’s it. With that in mind, your process, activities and content will all resonate across your list of potential clients.

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