• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • |
  • 303-741-6636
KLA Group

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Services
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Software Development
      • Our Process
      • What is a Revenue Generation System?
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • HubSpot Implementation
      • HubSpot Implementation for Revenue Growth
      • HubSpot Monthly Support
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Productivity
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • IT Managed Service Providers
    • IT Solution Providers
    • ConnectWise Evolve
    • Sales Consultants
    • B2B Companies
    • Professional Services Firms
    • Phone System Providers
    • Manufacturing & Distribution
  • ABOUT KLA
    • Who We Are
    • What is a Revenue Generation System?
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Revenue Generating Trends Newsletter
    • Coffee with Kendra
    • Case Studies
  • Contact us

Table of Contents

  • Email Prospecting
  • Personalized Letters
  •  Personal Networking

The Prospecting Rut

Last updated December 28, 2023 Categories: Sales Prospecting

By Kendra Lee

No doubt about it, prospecting can sometimes get boring, and certainly depressing. You don’t get the responses you want, and sometimes it seems like all you do is leave voicemails and send emails.

It’s time to change up your prospecting approach with some different personal attraction strategies. Get prospects to notice you. Distinguish yourself from other sales reps who only call or send emails.

Warm up your prospects so they’ll want to take your call.

There are five personal attraction strategies you can use to keep things fresh for yourself and your prospects: email, letters, postcards, personal networking and of course, phone pursuit. As you switch up your prospecting, contacts will start to notice you.

They’re seeing you everywhere they turn. How can they not pay attention?

Here are just a few essential aspects of personal attraction and how to get the most out of it.

Email Prospecting

For many contacts, email is the preferred method of communication and you’re probably already using it. But wait–are you using it as effectively as you could?

Utilizing email in lead generation isn’t always as simple as you might think. You’ve got to consider the glimpse factor, for example. Your prospects are going to decide within three seconds whether or not they want to open, archive or delete an email. What are you going to write to grab their attention and make it worth their while? How will you get them to accept an appointment with you?

In The Sales Magnet, I go into detail about ways in which you can improve your email lead generation. Queuing follow-up emails and eliminating attachments are just two examples of how you can increase your success rate. The more proficient you become with email prospecting, the better your results will be.

Personalized Letters

The Internet has made it easier than ever before for sellers to communicate with their prospects. In many ways, though, there are aspects of the Internet that have taken personalization out of the process. Personalization is still important, and is a staple in any successful prospect attraction toolkit.

Letters, postcards and personal notes may have seemingly been replaced by email, but they definitely still have their time and place in your lead generation efforts. A personalized note sent during a lead generation campaign may be noticed when an email would otherwise be ignored. That note may mean the difference between prospects taking your next call or avoiding you.

Just as with emails, personalized letters need to be staggered carefully to be most effective. Make them lumpy to increase your open rate. Engage prospects in a way that will make them feel special without being too over the top.

 Personal Networking

Social networking via the Internet is one of the best advancements for sales people! Look at all the great information you can assemble to personalize your comments, calls, letters and emails. Of course, it’s not a replacement for in-person networking which can dramatically improve your success rate in prospecting, but social and personal networking support each other as prospecting strategies.

Being seen locally creates name recognition when you call, email or write, and vice versa. When prospects meet you in person, they exclaim, “oh I know you!” from the emails, calls and notes they’ve received. And, if they’ve seen your picture in an article or social comment, they may even recognize you before you say hello.

No matter where you live, there’s a solid chance that you have a wealth of networking opportunities at your fingertips from Chambers of Commerce to coffee shops. Many sales reps have stopped networking because they deem it ineffective. Put it back into your prospecting tool kit and go be seen.

Break out of the prospecting rut and use different personal attraction strategies to get noticed. Then once you have those mastered, start using some digital or collaborative attraction strategies to be even more visible to your prospects.

There are many ways to use personal attraction strategies to boost your lead generation results. Check out the incredible free resource library in The Sales Magnet Tool Kit that I’ve created to get you out of your prospecting rut.

If you’re looking for more ways to use collaborative attraction strategies, expand your lead generation and fill your pipeline with hot leads, get my new book The Sales Magnet: How to Get More Customers Without Cold Calling available at Amazon.com now.

Read More Related Articles

businessman using binoculars
Revenue Generating Success Strategies , Sales Prospecting, Sales Strategy What To Include in a Sales Plan To Achieve Your Goals
Real Leads
Sales Prospecting Cold Calling is Not DEAD
Convert Inbound Leads
Sales Prospecting Convert More Inbound Leads by Coaching Sales Reps in 4 Steps

Primary Sidebar

Footer

Office

  • KLA Group
  • 7779 S Glencoe Way
  • Centennial, CO 80122

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Coffee with Kendra
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA
  • Sitemap

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Service Areas

  • Commerce City, Colorado
  • Englewood, Colorado
  • Lakewood, Colorado
  • Wheat Ridge, Colorado

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy

© 2025 KLA Group. All Right Reserved.

  • What Should Show on Caller ID When You’re Prospecting?
  • Is Cold Outreach Dead or Are You Missing AI and Smart Tactics?
  • Help Your Team Prospect Consultatively for Better Results  
  • How Consultative Selling Drives B2B Sales Growth 
  • 12 Ways To Achieve Sales Goals Faster

test

Subscribe to Our Blog

Get the latest sales and marketing articles from KLA Group delivered directly to your inbox. 

Name(Required)
This field is hidden when viewing the form
Untitled(Required)
This field is for validation purposes and should be left unchanged.

Talk with an Expert

Name(Required)
This field is for validation purposes and should be left unchanged.

Syllabus - Lead Generation

Name
This field is for validation purposes and should be left unchanged.

Coaching - Sales

Name
This field is for validation purposes and should be left unchanged.

Syllabus - How to Ask for Referrals

Name
This field is for validation purposes and should be left unchanged.

Syllabus - Email Prospecting

Name
This field is for validation purposes and should be left unchanged.

Syllabus - Consultative Selling

Name
This field is for validation purposes and should be left unchanged.

Syllabus - How to Cold Call

Name
This field is for validation purposes and should be left unchanged.
SUBSCRIBE TO OUR BLOG