All too often, we expect immediate results after even the smallest investment of time or money. When it comes to lead generation, however, instant gratification is rarely a possibility — and there’s good reason for that. Watch the video below to learn why uncovering the best leads is all about being patient and establishing credibility.
Is your lead generation program failing to deliver results? Are your reps struggling to get responses? If you answered “yes” to either question, it could mean you’re focusing on the wrong target market – or it might mean you’ve got other problems. Find out five questions you can ask to make that determination.