[Video] The Ideal Contact for Lead Generation Nurturing Campaigns

The Ideal Contact for Nurturing Campaigns KLA Group - Denver CO

Salespeople often assume that to close a deal, they need to nurture the person who controls the budget. Typically, that’s true — after all, the person who approves spending is often the ultimate decision maker. But as I explain in the video below, that’s not always the case. In fact, sometimes your ideal nurturing contact is the person you least expected.

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