7 Sales Differentiation Secrets
Every Salesperson Needs to Know

Generating Leads in Uncertain Times:
A Coffee with Kendra Webinar Series

Friday, Dec. 4 • 1 p.m. ET

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Cheaper competitors are winning your prospects

Don’t discount yourself out of commissions. Differentiate both what you sell and how you sell to win more deals at the prices you want. Sales management strategist and bestselling author Lee Salz and prospect attraction authority Kendra Lee will share how to do it.

You'll discover:

  • Strategies to differentiate what you sell and how you sell
  • Why saying “the best” is flawed
  • Two words guaranteed to turn off buyers
  • One word buyers love to hear but don’t
  • Tools to shape buyer decision criteria

Bonus for you: All participants will receive our guide to 45 Ways to Build and Protect Your Sales Funnel

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RSVP now. Your prospects should quickly grasp the value you provide and want to work with you.

Stop endlessly haggling over price. When you differentiate what you sell and how you sell, you can take control of the pricing conversation without losing prospects. Join us and discover the 7 sales differentiation secrets every salesperson needs to know.

Who this is for:

  • Business owners who want to increase margins
  • Salespeople frequently defending their price
  • Sales managers coaching reps how to sell value
  • Marketers differentiating similar solutions
  • Anyone who must sell on value against price

Can’t attend but would like to? Register anyway. We’ll be recording this session and sending it to everyone who enrolled.

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Meet the Speakers

pic of Lee Salz

Lee Salz
Founder and CEO, Sales Architects and The Revenue Accelerator 

Lee Salz is a leading sales management strategist and founder of Sales Architects. Lee has helped hundreds of companies, in various industries and sizes, create marketplace disruption by leveraging Sales Differentiation strategies – leading to explosive, profitable growth.

He is the best-selling author of five business books. His most recent book, Sales Differentiation, was published by HarperCollins and was awarded the silver medal for Top Sales Book of 2018. In addition, The Book Authority rated it one of the top sales books of all-time. Lee has another book in development titled Sell Different! which will be published by HarperCollins in September 2021.

Kendra Lee

Kendra Lee President, KLA Group  

Kendra Lee is president of KLA Group, an author, speaker and new business development authority. She helps SMB companies increase revenue by using a targeted, multifaceted lead generation and sales strategy that speaks directly to your ideal prospects and highlights your company’s uniqueness. She is the author of the books The Sales Magnet and Selling Against the Goal.


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