Salespeople, as a rule, tend to be bright and outgoing. That’s a good thing! But, managers often make the mistake of hiring the shiniest one, rather than the one who is the best fit. To avoid that trap, here are two important ways to evaluate candidates instead:
- Review the past two years’ W2s for proven performance.
- Require candidates to complete a sales skills assessment. You can measure their strengths and weaknesses against the priorities you’ve defined for the job.
