What’s Marketing Without Lead Scoring?

Marketing used to be a shot in the dark, but it doesn’t have to be anymore. When done right, lead scoring can provide you a map from email contact to new customer by identifying who to follow up with, when to follow up and what to talk about. How easy is that? Learn how to use lead scoring in your campaigns.

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What is lead scoring and when do you need it?

When your prospects’ silence is deafening