When Prospects Go Dark: What Hooks Them


So, you’ve done everything you can think of to get through to an unresponsive prospect, and it just isn’t happening. Yes, business owners and executives are busy people, but with all your efforts, you’d think they’d respond after nine separate attempts. How do you get them on the hook?

A nurturing campaign. This is an unobtrusive way to stay on your prospects’ radar until they don’t have so much on their plate. Then, when they are ready to solve whatever problem it is they’re having, they’ll be much more inclined to talk to you.

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