Leveraging the Power of Stories in Prospecting

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The right story quickly connects you with your prospect, addresses their key issue, and creates keen interest in your solution. Storytelling allows you to take control and change the conversation. Kendra Lee and Julie Hansen will show you how.

In this webinar, you'll discover:

5 types of sales prospecting stories
The elements of a purposeful story
How to tailor stories for prospects
Techniques to make your story more compelling
The most effective story to tell
Where to find good stories
When to use stories

You'll leave knowing what to say and how to leverage this powerful prospecting tool to take control and change the conversation.

All participants will receive The Successful Sales Story Checklist.

Prospects see little difference between you and your competition, so they make decisions based on price comparisons. You're being undercut and losing opportunities. Leverage storytelling and demonstrate your true value to prospects.

Who this is for:

Business owners who want to differentiate themselves
Salespeople interested in stronger prospecting messages
Sales managers looking for more effective prospecting tools
Anyone who wants to use storytelling to more effectively sell

Can’t attend but would like to? Register anyway. We’ll be recording this session and sending it to everyone who enrolled.

Julie Hansen

Julie Hansen is an actor, founder of Performance Sales and Training and the author of two sales books: Sales Presentations for Dummies and ACT Like a Sales Pro!

Julie spent 20 years as an individual contributor and sales leader in technology and media. She also worked as a professional actor, performing in over 75 plays, commercials, and television shows. She brings a unique performance mindset to the competitive world of sales.