What does Lead Generation mean? The process of proactively adding prospects to your sales pipeline. Word-of-mouth and referral business isn’t pouring in like it did prior to 2020. In fact, as we move quickly toward 2021, you need a diverse set of activities that are all working to bring new prospects into your sales funnel to be nurtured and closed. We’ve seen a shift in what is working TODAY and can help guide you with a growth strategy customized to your unique challenges.
Targeting business buyers is different than targeting general consumers in many ways. The buying cycle can be longer, the services more complex and the buyer decision-making factors more abundant. We take all these into consideration when developing lead generation strategies for our B2B clients.
Email is one of the only ways to reach prospects right now. But response rates are down. Now's the time to change how you write emails. Download this checklist to confidently write emails that initiate relationships and generate more leads.
COVID-19 is a rapidly changing, unprecedented situation. People are seeking stability and solutions. Using your key messaging, our team can create and send content on your behalf - allowing you to focus on serving your community. Stay ahead of the crisis and provide the timely updates and practical advice your clients and prospects need as they figure out a new way to work.