Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
By Kendra Olney Lee Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your sales
Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.
Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot
I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale
Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” at
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience. You put it all together, launch a campaign,
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over
It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you
When you start to plan how to design a website for your company, it’s easy to get swept up in the colors, branding, images, and fun add-ins. Yes, those jazzy and snazzy
Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting or email marketing to uncover who’s interested right now. But are you doing more than looking
We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and
Sales referrals are one of the best – and easiest – ways to find new opportunities, but they’re often overlooked. “I don’t want to seem like I’m begging,” moan some sales reps.
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious. As you dip your toes into the water, you’re looking for answers about what SEO can,
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into your
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales
Anytime the economy dips, you probably wish you had a magic wand you could wave and immediately have a recession-proof business. Or maybe you prefer the twitchy nose of Samantha from Bewitched.
Buyer’s remorse is not a sensation you want to experience when the marketing company providing custom website design services unveils your new site. You also don’t want it one month or one
You’ve probably heard that in sales prospecting, it takes reps 10 “no’s” to get one “yes.” I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person
Almost every custom website design meeting starts with the same question. Business owners want to know which is better, a single or multipage website design. The answer is complicated and about more than aesthetics.
We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking,
Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many