Get Over the Fear of Cold Calling
It can take 9 to 11 attempts to gain access to new contacts. Your prospects are busy people. They’re avoiding your cold calls, emails, and LinkedIn messages – because you haven’t given them a compelling reason to respond.
A Cold Call Approach That Works for You
Sales Prospecting for Profits master class teaches you, finally, how to cold call and get appointments.
1. Reach Top Prospects
When you aren’t connecting with top prospects, your value proposition is wrong. We teach you how to create a business-situation-centric value proposition that resonates with your key decision makers. Focus on the issues they want to talk about, and they will.
2. Get First-Time Appointments
With prospects avoiding you, you need a strategy they can’t ignore. Our cold call training teaches you how to combine phone, email, social media, video, and your value proposition to get more appointments – consultatively.
3. Generate Sales Qualified Leads
When you use a B2B cold calling script, prospects hang up. It’s critical to be flexible. Question thoughtfully, converse consultatively, and qualify as you go. You’ll learn how to leave a lasting impression in a very short call that generates more SQLs.
4. Increase Your Pipeline
More appointments mean more conversations which lead to more qualified opportunities. Stop-and-start prospecting doesn’t work. We’ll teach you strategies to prospect consistently, increase your pipeline, and keep it full.
Cold Calling Can Be Learned
Many salespeople dread the thought of cold calling. Whether you’re calling a cold list or marketing qualified leads, calling prospects is the best way to determine if they have a need you can help with right now.
We believe sales is not an art. Cold calling is a skill that can be learned. We’ve seen the proof in sales assessment tests. Even better, we’ve trained business owners, business analysts, technical experts, and salespeople to cold call effectively. You can too.
Participants gain the skills and confidence required to prospect consistently. We’ve seen their sales funnels increase and businesses grow. You deserve the same success.Talk With An Expert
Learn To Cold Call in 10 Weeks With Sales Prospecting for Profits Class
In this 10-week, expert-led, interactive virtual cold calling sales training course, Sales Prospecting for Profits, you will …
- Create a cold call value proposition that grabs attention
- Master the art of initiating memorable discussions that close appointments
- Learn how to overcome objections in cold calling from the receptionist to the decision maker
- Develop strategies to handle stubborn gatekeepers
- Combine cold calls, cold emails, video prospecting, and LinkedIn prospecting
- Uncover initial needs and qualify before setting an appointment
- Practice cold call techniques with real prospects
- Start setting appointments after the second session
This course includes everything you need to build a successful team of cold callers:
- 10 weekly 1-hour, sales-expert-led virtual sessions
- Weekly videos
- Salesperson evaluation
- In-territory prospecting activities
- Role play and feedback
- Cold call progress tracking
- Manager briefings
Which is the right cold call training approach for you?
Companies we work with may have no dedicated salesperson, one sales rep, or a sales team. We offer Sales Prospecting for Profits in 3 training formats, giving you the flexibility to match your sales organization structure.
If you have a sales team, you’ll want them to take the cold call training together as a course. They’ll share their cold call experiences, learning from each other while mastering new prospecting skills.
The training is delivered virtually, so no matter where they are located, your staff can participate. Your sales team will develop prospecting discipline and a repeatable cold call process.
Individual Sales Reps
You may have one salesperson who needs to learn to cold call, or you may want to do it yourself. We assign you an expert sales coach to guide you one on one to master cold calling.
Coaching provides the added flexibility to adjust session topics based on prospecting situations you’re dealing with in the moment. You will gain the prospecting skills to fill your pipeline and achieve your sales targets.
New Hire Salesperson
Sales Prospecting for Profits cold call training will help new hire sales reps define the messaging, target market and process to use with the prospecting and sales experience they already have. When combined as part of the onboarding, salespeople speed their time to productivity – and results – for you.
Experienced new hire sales reps quickly apply their sales hunter skills to your solutions and target markets.
Salespeople new to cold calling learn how to prospect and hunt as a disciplined process.
Here’s what our clients are saying
IT Managed Service Provider
In the midst of COVID, our outside sales rep was struggling to reach prospects. We knew times were tough. We took a shot and had him take the Sales Prospecting for Profits cold call training. He worked one on one with a coach and immediately changed the industry he was targeting. He refined his cold call messaging and objection handling techniques and mastered the follow-up strategy. His outlook on prospecting did a 180-degree turn. He started setting new meetings, in spite of the tough time, and is setting even more now.
Office Technology & Unified Communications Company
We ran a half-day cold call blitz after the Sales Prospecting for Profits training. Our 6 salespeople made 192 cold calls, had valuable conversations with 53 new prospects, and closed 9 first-time appointments. That’s a 17% cold call conversation-to-appointment close ratio. Before the training, our sales reps would rarely cold call. Now it’s part of their everyday activities because they see the appointment-setting results they get.
Telecommunications Research and Development Company
Following the How to Cold Call training, the momentum and vigor within our team have notably amplified. The structured guidance from the program has paved the way for more consistent outreach, laser-focused on the right activities, most promising accounts, and critical contacts. From our diligent team of 4 reps, we’re now navigating a commendable 23 opportunities in our pipeline, gearing up for successful closures. This transformation underscores the power and efficacy of the right training.
Cold Calling Resources
Cold Calling: 10-Point Assessment
Assess if your salesperson is cold calling as effectively as they canRead the Cold Calling Assessment
The Bloodhound Prospecting Strategy guide
With this guide, you’ll combine strategies, get noticed, connect with prospects to set more appointmentsDownload the Bloodhound Strategy
How To Use Sales Video Emails
Video prospecting increases email prospecting conversion by 400%. So what’s holding you back? Quiet the voices in your head.Watch the Video