Stop Relying on One Lead Generation Method
Appointment setting, email campaigns, and social media by themselves aren’t enough to fill the lead generation sales funnel. Your company needs an integrated nurturing and lead generation strategy that gets your solutions in front of qualified potential buyers efficiently, consistently, and cost effectively.
Choosing just one lead generation method feels easiest. However not every prospect responds to only one method – even in the same target market.
Create a Lead Generation Strategy That Works master class teaches you how to design a lead generation strategy that targets your top markets and grabs attention.
Create Campaigns That Generate Leads
1. Create a 6-month Lead Generation Plan
Your B2B lead generation plan must be simple enough to do and get leads. In this master series, you’ll build a plan for your top target markets and personas, including a mix of activities, grabber content topics, timelines, and more. Now you know exactly what to do.
2. Grow Average Monthly Sales
Prospects need guidance when they’re determining the best approach to their business problem. You’ll learn how to create a lead generation campaign that moves prospects through their buyers’ journey, educating and selling to them along the way. The result is a better customer experience and bigger sales.
3. Launch an Email Campaign in 4 Weeks
Whether you’re in marketing or sales, email is a critical tool in your lead generation toolbox. You’ll learn how to create an email campaign, then write your own. With feedback from your expert coach, you’ll be ready to confidently launch immediately.
4. Increase Connection Rates
When prospects don’t respond to the first touch, campaigns, workflows, and sequences keep you front and center until they’re ready to engage. We teach you how to create a strategy that will increase connection rates.
Create a Sales Lead Generation Funnel
You know you need leads. You want to grow your business. You want to add new clients. But you hate cold calling. You know who you want as clients, but don’t know how to reach them. Marketing is a mystery to you.
We believe lead generation is a discipline that can be learned. It is a process you implement to drive consistent leads. It doesn’t have to be a mystery. We know. We’ve trained business owners, marketers, salespeople, and technical experts on how to create and implement a lead generation strategy. You can too.
Participants learn how to create a 6-month lead generation strategy that fits their time and resources. We’ve seen their pipelines grow. You deserve the same success.
Talk With An ExpertCreate a Lead Generation Strategy That Works in 4 Weeks
In this 4-week, expert-led, interactive virtual training course, Create a Lead Generation Strategy That Works, you will…
- Create a 6-month lead generation strategy for at least one target market
- Identify your ideal lead gen approach that fits your marketing or sales role
- Determine your target markets, trigger events, and differentiation
- Define personas and compelling messaging
- Identify offers and assets you have and the best times to use them
- Learn when to use nurture versus sales content
- Write either a nurture email or an appointment-setting email campaign
This course uses a combination of:
- 4 weekly, 1-hour, marketing-expert-led virtual sessions
- Weekly videos
- Lead generation strategy and campaign assignments
- Campaign content examples
- A lead generation strategy planner
- Manager briefings
Which is the right lead generation strategy training approach for you?
Companies we work with may have no marketing person, one marketer, or a sales team that is responsible for marketing lead generation. We offer Create a Lead Generation Strategy That Works in 3 training formats, giving you the flexibility to match your marketing organization structure.
This course is ideal for people who have some marketing experience and are looking to take their skills to the next level or are new to marketing.
Marketing or Sales Team
If you have a marketing or sales team responsible for generating leads using marketing strategies, you’ll want them to take the lead generation training together as a course. They’ll share their ideas, plans, and content, learning from each other while mastering how to create effective lead generation plans.
The training is delivered virtually, so no matter where they are located, your staff can participate. Your team will develop lead generation plans and email campaigns they can use right away.
Individual
You may have a marketer or salesperson who needs to learn how to create and implement a lead generation plan, or you may want to do it yourself. We assign you an expert marketing coach to guide you one on one to develop a 6-month lead generation plan for your top 2 target markets and create your first email campaign.
Coaching provides the added flexibility to adjust session topics based on new marketing opportunities you encounter. You can implement your plan immediately.
New Hire Marketer
Create a Lead Generation Strategy That Works will guide new hire marketers to create a 6-month lead generation plan and an initial email campaign that will get them off to a fast start. As they develop their plan, they’ll dive into learning about your target markets and solutions.
This course is ideal for people who have only a few years of marketing experience. This course is not about how to cold call. It’s about using marketing strategies to reach your top target markets.
When combined as part of the onboarding, marketers speed their time to campaign implementation – and marketing qualified leads – for you.
Here’s what our clients are saying
Sales Training Company
We added this course to our new hire onboarding training, but then decided to include the current staff, too. Our whole team learned how to use lead generation activities differently to identify engaged contacts to call and set appointments. Our number of average monthly sales from lead generation MQLs increased 74%.
Technology Services Provider
We had our marketer take this master series and saw our email response rates increase 13% using the campaign strategy she learned.
Marketing Coordinator, – SMB Company west coast.
We needed to take a 180 in our marketing strategy and promote a completely new services. I had to figure out a new marketing plan. The Lead Gen Strategy That Works training help me identify the right activities, messaging, and content ideas that would be most impactful for our prospects and even current clients. At the end of the training I had my plan built. That was the most exciting part!
Sales Lead Generation Resources
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The Sales Magnet Toolkit
These free tools cut hours off your lead generation planning time and accompany The Sales Magnet book
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The Sales Magnet
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