Create a Cohesive Digital Content Strategy
Digital content is the first point of contact many prospects have with your company. That first interaction determines whether they return or engage further with your website, articles, social posts, and emails. What you write needs to be impactful and memorable. It should fit in with every other piece of content you create so that your prospects can easily understand your company and services.
Through Do It For You or Do It With You solutions, our Digital Marketing Consultants work with you to define a strategy that attracts qualified prospects to your business. We then manage your lead generating activities. Every month, we deliver custom content that showcases your expertise and establishes you as a thought leader. With our services, you don’t fall into an inconsistent start-stop-start lead generation pattern. You consistently reach your ideal prospects and move them through their Buyer’s Journey.
The Low ROI of One-Size-Fits-All Content
Generic content-in-a-box services don’t take into account your differentiators, target market, or solutions. Basic articles, forgettable subject lines, and web pages misaligned with your solutions creates dissatisfaction and leaves you wondering: Why am I paying for this, and what is it doing for my company? Unfortunately, if you stick with the one-size-fits-all approach, the answer is nothing. You’ll only gain ROI when you partner with an agency that customizes content for you.
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What KLA’s Content Development Services Will Do for You
1. Customized, Compelling Content for Your Audience
Writers consistently develop pieces designed to attract prospects who are searching for your services. Your custom content will focus on solving your target market’s problems while establishing you as an authority.
2. A Content Strategy Framework With Intention
Your custom content strategy framework pushes your business toward achieving goals. Each piece of content is purposeful, targeting different phases of the Buyer’s Journey. To attract new leads, online materials incorporate SEO best practices.
3. Build Brand Awareness and Authority
Authoritative and innovative content gives prospects a reason to want to work with you. Through articles, ebooks, case studies, newsletters, email campaigns, direct mail, and more, you improve brand awareness and highlight your expertise.
4. Digital Content Strategy That Drives Engagement
Emails, articles, and guides convey who you are and how you help businesses. It’s actionable, share-worthy content that moves prospects through their Buyer’s Journey. When sales follows up with these leads, they convert.
Custom Content Development Is a Process
Understanding your prospects’ problems shapes your content strategy. That’s why we continually evaluate what your prospects are looking for online, what words they are using to find you, what answers they are looking for, and the type of content they want to see. Knowing the answers to these questions and more are what will allow you to connect with people searching for you.
The KLA Way
Our compelling content will help you get in front of people who are searching for you right now and keep them engaged. We do this in a way that is customized to your business, pays attention to problems your target market is facing, is actionable, and establishes you as an authority. We work with you to define your target audience, conduct SEO keyword research, and create a custom content strategy and editorial calendar. Some types of content we create are:
- SEO-focused website content
- Blog articles and ebooks
- Sales and lead generating marketing materials
- Case studies
- Email campaigns
- Sales sequences
- Newsletters
How to Get Started With KLA’s Content Development Services
We Talk!
You share your vision, what you want to create, how much content you’d like each month, and how it will be used in sales and marketing strategy. No stress, no obligation.
We recommend.
We’ll share which types of content will have the greatest impact with your target market and get you ahead of your competitors.
Meet your team.
Your team meets our team in a kickoff call. This ensures everyone is on the same page about our objectives and how we’re going to achieve your vision.
We implement.
Using your differentiators, we create content that forms a connection with your target audience, keeps them engaged, and moves prospects through their buyer’s journey. We then implement it for you, or guide your team on how to do it.
Here’s what our clients are saying
IT Services Specialist
A biotech company focused on nutrition
The sales sequences really optimized the sales process for us. Not just the emails, but integrating all the different prospect touch points. The quality of the emails and different options for the sequences made a difference.
IT Managed Service Provider
What do I like about KLA Group’s content development services? I love that I don’t have to do it. KLA knows our branding and voice. They articulate the key problems our clients and prospects are dealing with. I don’t have to worry about writing it or when it gets posted or sent.
IT Services Business Owner
One of the best blog articles I’ve ever seen produced on our behalf.
Content Development Resources
Your Content Development Goal Is Leads, Not Likes
Don’t waste your content development resources.
Shift your content goal
12 Steps To Create Marketing Messages
Use this worksheet to develop clear and powerful content.
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Write Marketing Messages That Grab Attention and Get Leads
Break through the noise.
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