Your Prospects Don’t Know You Exist
Clients occupy 100% of your attention. You don’t have time to run consistent, successful lead generation campaigns. Prospects choose to work with your competitors because they are unaware of your services.
Get More Customers
Your prospects are everywhere – Google search results, social media, email, local and virtual events. When you work with us, you have a full sales and marketing team helping you generate leads and close new business. From redesigning and optimizing your website to launching email campaigns, we create an integrated strategy that compels your target market to engage with you.
The KLA Revenue Generating System for IT Managed Service Providers
Lead Generation
With our premium Do It for You programs, we step in to create and implement your lead generation program. Your custom content will demonstrate what makes you different from other MSPs.
Sales Training
In hands-on training or coaching sessions, your sales team will develop a successful prospecting strategy and gain the confidence that it will keep your sales pipeline full. Your specific training program will be based on your team’s skills and your company’s needs.
Sales Process
There are many sales and marketing models with different ways to staff each. We work with you to establish the most effective process for your MSP business – one that is backed by the right people and strategy.
We Don’t Just Deliver Leads
Prospects won’t differentiate between you and another IT provider unless you emphasize what makes you unique. Our tailored sales and marketing solutions bring your value to life for prospects and generate more revenue.
We’ll work with your team to develop the high-impact sales skills that convert prospects into clients. Through our training and coaching programs, everyone from novices to veterans masters the revenue-generating sales skills that facilitate business growth.
As part of your strategy, we can run lead generation campaigns to your clients. This keeps you top of mind and uncovers additional opportunities with organizations that already trust you. When you work with KLA, you get comprehensive solutions designed to highlight the value you bring and generate more revenue.
Why IT Managed Service Providers Work With KLA Group
We take your differentiators and carve out a niche for your business in a competitive marketplace. Using your team’s expertise, solutions, and company culture, we develop the messaging, campaigns, and lead generation strategy that convince your target market to work with you. We’ll work with your sales team too, providing the training and coaching that help you close more new business.
20+ years of experience generating leads for IT managed service providers
With over 20 years of experience, we’ve worked with a range of IT managed service providers. Whether you offer white-glove IT management, help desk support, specialize in cybersecurity, or carry out cloud migrations, we understand your solutions and how to present them to your target market.
Use your vendor market development funds (MDF)
Our services frequently qualify for market development funds (MDF). If you have access to vendor MDF, we’ll work with you to secure it.
Carve out a niche in a competitive marketplace
Using your solutions and differentiators, we create tailored content in a way that resonates with your target market and positions you as a thought leader they want to work with.
4 Steps to Revenue Generation for MSPs
We Talk!
We’ll talk – just talk. You can share your vision for a sales and marketing strategy that brings you more revenue. No stress, no obligation.
We recommend
We’ll share the digital marketing and sales strategies you need to achieve your growth goals and fill your funnel fast.
Meet your team
Your team meets our team in a kickoff call. This ensures everyone is on the same page about our objectives and how we’re going to achieve your vision.
We implement
From sales to marketing, we’ve got you covered. We develop a strategy and execute it. We then evaluate and make adjustments to keep you on track.
Here’s what our clients are saying
IT Services Specialist
Unified Communications Provider
I have been with a lot of Marketing companies; I typically change marketing companies every year to get new ideas. I have no plans to move from KLA next year. This is not just a vendor-client relationship. This is a partnership. If we do well, you do well. My KLA Team is fantastic. They have been really strategic with us, leading the way on a weekly, monthly and quarterly basis. We’re getting leads and closing business.
IT solutions company
“Other marketing companies I’ve worked with could only tell me what tactics to do, with no strategy behind it. None of them understood sales. When I’d get a lead and ask how to work it, they couldn’t tell me. They could set up my marketing automation platform but couldn’t train my sales team how to use it for prospecting and selling. For 2 years I’d been trying to find a company that could help me in both sales and marketing. I was so frustrated until I engaged with KLA Group! Thank you!”
Manufacturer’s Agent company
“Warren closed a $100K PO with recurring sales revenue of $75K annually. Our outsourced sales manager coached him to move from focusing on price to qualifying more, selling value and uncovering risks not associated with us. He uncovered that the prospect was not comparing apples to apples, changed how the prospect was thinking, then won the deal. Now our whole team is shifting how they sell.”
Recommended for IT Managed Service Providers
The B2B Lead Generation System
You can’t start and stop lead generation. If you want to succeed, make lead generation a core process in your business. When you implement it consistently, analyze results, and adjust your strategy, it will produce.
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When To Use Lead Generation Campaigns vs. Sales Prospecting
Lead generation and prospecting both describe a new business development approach, but they aren’t synonymous. Not understanding the difference can kill your sales pipeline quickly. Here's how to protect your pipeline and grow your business.
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You’re Wrong if You Think Cold Calls Don’t Work: A Tale of 2 Clients
The most effective B2B lead generation strategies are multifaceted and include picking up the phone. But too many people willingly fall for the myth that they don’t need to call leads or prospects.
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