Message from Kendra Lee: We sent this edition of our Revenue Generating Trends newsletter to our subscribers in March 2024. All content is the same except for the Coffee with Kendra webinar section, which we updated to take you to the replay on YouTube. Want to get every edition delivered straight to your inbox? Sign up to receive the newsletter here.
The must-read revenue generating newsletter for business owners, sales leaders, and marketing professionals
Hi,
When I started in sales, everyone thought I had to be an engineer, meaning an expert in the products to sell effectively. They also believed you had to have talent to sell.
Variations of this mentality persist. Plenty of business owners are adamant that they need product experts with intrinsic sales talent because this is a prerequisite for growth, and without this talent you never move beyond word of mouth.
But the reality is, sales is not an art – and neither is marketing. Both can be learned. You can build a sustainable revenue generating system.
This newsletter is for the business owners, sales leaders, and marketing professionals who are striving to build that system. It is created for you – and that will always be the case. But the format of how we deliver the information will change.
Over the next few months, you’ll see us switch up what we include, and sections may differ from one newsletter to the next. The content will always tie back to sales, marketing, business, and revenue generation.
You’ll have a chance to weigh in too. Use the simple survey link at the bottom and let us know if you found the content useful.
Sharing effective revenue generating trends,
Kendra Lee
💡 Tip of the Day 💡
Put your creative thinking cap on and brainstorm new and innovative ways to attract customers and increase sales.
Don’t be afraid to think outside of the box and try out different strategies to see what works best for your business.
Remember, revenue generation is all about staying dynamic and adaptable in an ever-changing market.
The State of Small Business – Is It Time To Move to Utah?
Small business owners are seeing the glass half full – at least according to a recent survey. Goldman Sachs polled 1,459 small business owners in the U.S. Most expect to be profitable this year, with 75% reporting they are optimistic about their company’s finances.
Maybe all these glass-half-full types live in Utah.
WalletHub named that state the best place to start a small business in 2024. Rounding out the top five are:
- Georgia
- Florida
- Idaho
- Nevada
Rhode Island came in last place. My state, Colorado, landed in the top 10. Where did you fall and do you agree? Check out the full results: WalletHub’s Best & Worst States to Start a Business (2024)
Reach Business Goals With 2024’s Sales and Marketing Trends
Win in a complex selling environment
2024 Sales Trends Moving the Needle This Year is an essential resource for sales leaders and business owners looking to understand the driving forces shaping the current sales environment and evolving consumer behaviors.
Today’s buyers are well-informed and prefer conducting their research before engaging with sales teams, pushing companies to strengthen their digital presence and create engaging, informative content. The sales process is transitioning from transactional interactions to consultative relationships, emphasizing empathy, industry knowledge, and a solution-oriented approach.
Success in this environment requires proactive market engagement, a consultative sales approach, flexible offerings, a strong digital strategy, emphasis on relationship building, and strategic use of technology. Adapting to these changes is vital for business survival and growth.
For a comprehensive guide on navigating these challenges and leveraging opportunities in 2024, the full article on the KLA Group website offers valuable insights and actionable strategies.
Read 2024 Sales Trends Moving the Needle This Year
Enhance your marketing with artificial intelligence
Any marketer or entrepreneur who wants to figure out how to revolutionize marketing using artificial intelligence (AI) will benefit from the advice laid out in this article.
Integrating AI into your strategy can enhance engagement, from revitalizing newsletters to personalized audience targeting and expansive content distribution.
AI aids in crafting unique newsletters, refining targeted messages, and ensuring your content reaches the widest audience. Additionally, it plays a crucial role in building community, offering a blend of technology and personal touch.
While AI streamlines content creation and distribution, the human element remains essential for authenticity and connection.
Use the article’s strategic insights on how to leverage AI and then tailor the content to fit your brand. When you combine AI with a human touch, you can stand out in 2024’s competitive landscape.
Read Use AI To Capitalize on 2024’s Top Digital Marketing Trends
Watch Fast Ways To Generate Revenue for Your Business
Calling all B2B business owners of companies with $1M–20M in annual revenue! Clear 30 minutes on your calendar for Fast Ways To Generate Revenue for Your Business because we have 23 strategies we’re going to share to fast-track revenue generation.
If you miss us live at 1 p.m. ET, you can watch the replay we send later in the day.
Artificial Intelligence – Should You Embrace It or Not?
There’s one question you cannot avoid in sales and marketing right now: Are you embracing or ignoring AI?
Based on my experiences, conversations with thought leaders, and what I’ve heard at leading industry events, here’s what you should consider as you decide whether it’s time for you and your business to embrace AI.
Hi again from Kendra! If you found this content useful, click below to get every edition of our newsletter delivered directly to your inbox.
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