KLA Group
IT Sales and Marketing Agency
As the digital marketing landscape continues to evolve, staying ahead of the curve is vital. With the recent announcement of email changes being delayed from February 1 to April 1, you have
Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”? For business owners and digital marketing leaders, the 2024 version of that tagline doesn’t talk about
You’re lucky when sales reps have cold call anxiety. It’s unlikely you share my point of view. I get it. All you see is a rep who is reluctant to call. They
The world of digital marketing never stays still for long, and 2024 is shaping up to be a year of significant change when it comes to email sender guidelines and compliance regulations.
Email is one of the easiest ways to cold call. Yes, I did mean to say cold call. Your team needs to continually adapt your cold calling to be effective, and email
You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation. Buying Email Lists Is an Ineffective Marketing Strategy Purchased email marketing lists
Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a
To keep your prospecting email from hitting the delete barrier, use shorter subject lines that resonate and feel as though you’re addressing your contact’s top priority. Skip generic subject lines like “checking
Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often
Your prospecting and lead generation emails must get past the gatekeeper to reach your target contact. To do that, write your emails to address issues, questions and points that the gatekeeper can’t
To stand out, you have to be different and, more importantly, relevant. We still live in a world of mass communication where generic, untargeted messaging easily gets lost. If you hyper-focus your
When contacts go dark, cancel meetings and start ignoring your emails, the right email subject line has the power to reel ’em back in. The subject line needs to remind the prospect
This time of year is always more hectic than we think it’s going to be. That can make your new prospecting goals particularly challenging. Here’s one of my favorite tricks: Send a
Marketing used to be a shot in the dark, but it doesn’t have to be anymore. When done right, lead scoring can provide you a map from email contact to new customer
If your email list has invalid email addresses, missing names, or lack of segmentation – it’s dirty. Instead of getting good results, you’ll have a high bounce rate, get fewer responses and
The rules of email are ever-changing and you need to keep up with the changes to make sure your emails get through! Subject lines are a critical part of this. Generally speaking,
Writing copy, emails and marketing materials is one of the most avoided tasks in marketing and sales. Why? Everyone wants to write that perfect copy that inspires prospects to take that next
Even if you have a clean lead generation email list, if people never open your emails, you’ve got a problem, and purchasing a new list isn’t the solution (although that’s often the
In my last post I shared 5 reasons why your email list may not be performing. Here are 5 more reasons you may not be getting the lead generation results you expected.
Your lead generation email list is one of the top four factors that cause marketing campaigns to fail. This issue comes up in every one of my lead generation speaking engagements and
