KLA Group
IT Sales and Marketing Agency
As a business owner or branch manager, you know that sales success is not just about making calls and booking meetings. It is about making the right connections with the right people.
As a business owner, you likely have big goals for your company. Maybe you’re working to grow from a few million dollars in annual revenue to something much larger. Whether you’re just
Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first few days of the year, perhaps energized by your goals or
If you’re running a business with just a few salespeople, you know how critical every client interaction can be. It’s not just for revenue. It’s for your revenue generation system. Whether you
You’re probably more than used to seeing the end-of-year car and truck commercials, each offering a giant bow and a hefty discount. But, is discounting the answer for your business? Sales leaders
Are you making the most of your sales calls, webinars, and demos? There is a wealth of opportunity waiting in every sales conversation. I am talking about the words, phrases, objections, and
Email prospecting remains one of the most effective ways to engage potential B2B clients. However, writing personalized emails at scale can be time-consuming, especially when trying to avoid generic, templated messages. With
You’re working through your list of prospects, staring down dozens of names, knowing each one needs a personalized touch. But let’s face it—writing one-off, heartfelt emails for every single lead isn’t just
We polled a group of SMB B2B business owners who attended a recent Coffee with Kendra revenue generating webinar to learn how well they feel appointment setting is going in their companies.
Do not sell products and services. If you’re wondering how to pull that off when your business centers around products and services, don’t worry. I’m not telling you to revolutionize your offerings.
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the
You’re lucky when sales reps have cold call anxiety. It’s unlikely you share my point of view. I get it. All you see is a rep who is reluctant to call. They
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element
ChatGPT has been front and center for us across all our business at KLA Group throughout 2023. You’ll see, in the poll below, not every company has fully embraced the tool. Have
Email is one of the easiest ways to cold call. Yes, I did mean to say cold call. Your team needs to continually adapt your cold calling to be effective, and email
Cold calling and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to “normal.” But no. People like being remote. According
One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention. Too often, lead generation messages never survive what
If your reps are losing sales, you have 2 options. Option 1: Blame external factors, like current economic uncertainty. Option 2: Critically evaluate the current market, your sales process, and sales reps’
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting or email marketing to uncover who’s interested right now. But are you doing more than looking
Sales referrals are one of the best – and easiest – ways to find new opportunities, but they’re often overlooked. “I don’t want to seem like I’m begging,” moan some sales reps.
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into your prospecting
