KLA Group
IT Sales and Marketing Agency
Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad? Or are
We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and
You only get one chance to make a first impression. LinkedIn boasts a network of over 930 million users across more than 200 countries. That’s a lot of potential connections and B2B
A common concern business owners lament when first we meet is that there are not enough sales leads and they don’t understand why. They may be achieving their revenue goals, but they
Twitter is now X. Like all of Elon Musk’s other changes to the platform, the rebranding kickstarted a round of media coverage and speculation about Musk’s motivations. Guessing what Musk will do
It’s time to bring digital marketing expertise into your business, but you are grappling with how to do it. Should I outsource marketing or hire a marketing coordinator? Honestly, there is no straightforward answer
Navigating the world of Search Engine Optimization (SEO) can feel like trying to catch a moving train. Especially when Google, the conductor, regularly changes its algorithm. For a business owner or an
Welcome to the world of tomorrow – today! While we at KLA Group are accustomed to working with the fast-paced world of technology with clients like IT Solution Providers and IT Managed
One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention. Too often, lead generation messages never survive what
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation. Buying Email Lists Is an Ineffective Marketing Strategy Purchased email marketing lists
Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.
Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot
Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” at
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience. You put it all together, launch a campaign,
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious. As you dip your toes into the water, you’re looking for answers about what SEO can,
Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many
Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
