KLA Group
IT Sales and Marketing Agency
I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then
By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about,
By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck
As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak
By Kendra Lee I love to bake. Every Sunday I make three batches of chocolate chip cookies for my family of three boys. Friends who stop by know the cookie jar
By Kendra Lee The pandemic has business owners thinking very differently about their organizations. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers. While they may have
In “normal” times, it takes more than 9 touches to reach a prospect. Well, we’re not in Kansas anymore. Expect things to be different and don’t get discouraged if prospects don’t respond
Having a multitouch approach that includes both lead generation and prospecting will help you fill your pipeline with contacts who are at all stages of the sales cycle, so you’ve got a
By Kendra Olney Lee I can picture a future where we return to restaurants, local shops and baseball games. I can’t see us returning to work in the exact same way we
In-person meetings have gone by the wayside, and it’s necessary to embrace video to stay connected. While the phone is still important, being on screen makes your prospect feel more connected to
By Kendra Lee While people have been sheltering in place away from coronavirus, some companies have been patiently waiting for the world to open again. But, while they’re accommodatingly pausing, giving prospects
In uncertain times like these, sales-led organizations are the ones that weather the storm and survive – and even thrive. If you haven’t operated from a sales-led position previously, it’s time to
Your lead generation goals have to adapt to the times that we’re in. Yes, this is unprecedented. And that makes it a good time to reach out to clients – with the
By Kendra Lee Let’s cut to the chase. Are you weathering or withering right now? While none of us has experienced a pandemic before, think back on previous challenging times: The Great
Keeping customers loyal in this environment doesn’t just happen with good service. Talk with all your customers right now. Check-in on how they’re holding up – personally and professionally. If they want
With everyone working remotely, you need more touches to stay in front of your target market and a unique message that will grab their attention to get you through the virtual door.
By Kendra Lee These are turbulent times and in sales and lead generation, you’re wondering what the heck do I do? After you’ve called all your clients, shared your COVID-19 response plan,
Be even more responsive to client and prospect requests. Return calls sooner. Reply to emails faster. Get proposals out quickly. If you don’t have answers, or it will take time to complete
By Kendra Olney Lee The novel coronavirus introduced uncertainty at all levels of life rather quickly. Businesses are rethinking how they’ll operate in the immediate future and what long-term implications the virus
It may feel like you should lay low due to coronavirus, but now is the time that your clients and prospects need to hear from you. Call clients to ensure they’re all
When you’re not competing on price, you have to show prospects your value early and often. Start making their job easier. Check in on them regularly and bring them ideas to help
Listen up Starbucks lovers. If you’re willing to pay extra for that quality coffee experience, but you’re worried about being 20-30% more expensive than your competitors, you’re missing a daily lesson with
