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By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The question I’ve been asked a lot recently is “What
By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities. Meanwhile, they feel stuck, fearful, and unsure of
As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak pipeline and are now frustrated because they don’t know how to create consistent future business. They’ve invested
By Kendra Lee The pandemic has business owners thinking very differently about their organizations. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers. While they may have had solid a solid business pre-pandemic, now many are scared they won’t be in business post-pandemic. At
By Kendra Lee While people have been sheltering in place away from coronavirus, some companies have been patiently waiting for the world to open again. But, while they’re accommodatingly pausing, giving prospects space to deal with the upheaval in their environments, those same prospects have been grappling with needs
By Kendra Lee Let’s cut to the chase. Are you weathering or withering right now? While none of us has experienced a pandemic before, think back on previous challenging times: The Great Recession, 9/11, and if you’ve been in business long enough, the Dot.com crash. How did you handle
By Kendra Olney Lee The novel coronavirus introduced uncertainty at all levels of life rather quickly. Businesses are rethinking how they’ll operate in the immediate future and what long-term implications the virus will have on their workforce. To meet social distance and self-isolation guidelines, many employers are introducing immediate