Sales Strategy

The Top 10 Sales Hunting Skills

There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire. If your objective is to hire a sales rep superstar, put these skills at the top of your interview

Why Google Ads and PPC Aren’t a Lead Generation Strategy

Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over