KLA Group
IT Sales and Marketing Agency
As the digital marketing landscape continues to evolve, staying ahead of the curve is vital. With the recent announcement of email changes being delayed from February 1 to April 1, you have
Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”? For business owners and digital marketing leaders, the 2024 version of that tagline doesn’t talk about
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the
You’re lucky when sales reps have cold call anxiety. It’s unlikely you share my point of view. I get it. All you see is a rep who is reluctant to call. They
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan
Every business owner’s goal is predictable sales. Consistent sales closing each month and quarter they can count on. When you have consistent, predictable sales, your Revenue Generation System is working effectively. You
We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and
A common concern business owners lament when first we meet is that there are not enough sales leads and they don’t understand why. They may be achieving their revenue goals, but they
If your reps are losing sales, you have 2 options. Option 1: Blame external factors, like current economic uncertainty. Option 2: Critically evaluate the current market, your sales process, and sales reps’
Prospects do not immediately trust you. They visit your website with a skeptical eye. As they read through your solution pages, About Us section, and blog posts, they’re questioning the quality of
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
Anytime the economy dips, you probably wish you had a magic wand you could wave and immediately have a recession-proof business. Or maybe you prefer the twitchy nose of Samantha from Bewitched.
What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it. To engage, get more leads,
Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time
It’s not uncommon for successful sales professionals to be offered promotions into sales management jobs. This is especially common when your company is building its revenue generation system and the business owner
Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and,
When you hire salespeople, you expect they’ll hold themselves accountable. Sales accountability won’t be your job. Yet, nonperformance is the most common complaint about salespeople and a huge source of stress for
By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career.
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you
There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire. If your
Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that
Whether you’re the queen of cold calling or the king of referral-gathering, choose prospecting and lead generation approaches that allow your sales strengths to shine through. You become your own Sales Magnet
By Kendra Olney Lee January always brings a hyper-focus on prospecting and lead generation to get the year started off strong. There’s excitement in the air as prospects have replenished budgets and
