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Craft Your Emails with Gatekeepers in Mind

Last updated December 1, 2023 Categories: Sales Prospecting, Revenue Generating Success Strategies , Email Marketing

By Kendra Lee

Lead Generation Tip

Your prospecting and lead generation emails must get past the gatekeeper to reach your target contact. To do that, write your emails to address issues, questions and points that the gatekeeper can’t solve on their own. This forces them to share the email with your target contact and potentially creates an ally for you.

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