When contacts go dark, cancel meetings and start ignoring your emails, the right email subject line has the power to reel ’em back in. The subject line needs to remind the prospect why they were talking to you in the first place. So instead of “following up about a meeting” try “The 3 compliance concerns you wanted to address.” Reminding them of their pain points is much more likely to bring them back to the table.
Read More Related Articles
blog, Email Marketing, Sales Prospecting, Sales Tips & Tricks
7 Tips to Maximize Your Email Prospecting
B2B Lead Generation & Marketing, blog, Email Marketing, Sales Prospecting
Grab Attention with Your Subject Line
blog, Email Marketing, Revenue Generating Success Strategies , Sales Prospecting
Craft Your Emails with Gatekeepers in Mind