Reeling ’em Back in With a Subject Line

Sales Prospecting

When contacts go dark, cancel meetings and start ignoring your emails, the right email subject line has the power to reel ’em back in. The subject line needs to remind the prospect why they were talking to you in the first place. So instead of “following up about a meeting” try “The 3 compliance concerns you wanted to address.” Reminding them of their pain points is much more likely to bring them back to the table.

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