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2 Tricks to Smarter New Business Development

Last updated December 6, 2023 Categories: Sales Prospecting, Sales Strategy, B2B Lead Generation & Marketing

By Kendra Lee

KLA Weekly Tip Cold Calling

When new business development focuses only on prospects who will close within the next 90 days, while ignoring everyone else, lots of real opportunities are lost in the shuffle. Instead, use a CRM to keep track of when you should call prospects back. And then be sure to do it! Stay top of mind by adding them to your lead nurturing campaign.

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