• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • 303-741-6636
kla-logo

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Consulting
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Our Process
      • Revenue Generating System
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Process
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • ConnectWise Evolve
    • IT Managed Service Providers
    • IT Solution Providers
    • Sales Consultants
    • B2B Companies
    • Phone System Providers
  • ABOUT KLA
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Thoughts About Generating Revenue
    • Coffee with Kendra
  • Contact us

Attract Prospects with Easy Web 2.0 Techniques

Last updated June 14, 2022 Categories: Get Referrals, Sales Prospecting

Attract Prospects with Easy Web 2.0 TechniquesThe Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral”. I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound.

Is it magic? No! It’s Web 2.0, and you can do it too with little investment other than your time.

Don’t know what Web 2.0 really is, and therefore afraid you can’t leverage it? It’s simple. According to Wikipedia and expert Tim O’Reilly, the first person to really start talking about it, Web 2.0 isn’t a new technology. Rather, it’s a change in the way people use the Web. They leverage it as a platform to facilitate communication, secure information sharing and collaborate.

And that’s what makes it such a great tool for alluring potential buyers to you.

Your objective is to get your name out in front of your target audience and raise yourself to expert status through your message. Once your prospects know of you and your company, they start listening, and when a problem arises, you’re there in front of them.

Here are some of the cool options available to keep you close without much effort.

Articles and Blogs
As sellers we write emails and proposals sharing our ideas as part of our everyday job. Turn your sales writing into short articles you can post online and have e-newsletter sponsors solicit from you. Some great sites to post articles are www.evancarmichael.com, www.myventurepad.com, and www.ezinearticles.com.

Write one article at a time, then post it to multiple sites. Ask your clients which sites they frequent and what newsletters they subscribe to. Work to get your articles posted to them.

Post your articles on your own website or blog, too. Put them on yours first so that your site is the initial place search engines find them.

If articles are too much work right now, try blogging. If you already have a blog, great! If not, write on other people’s blogs. I find that a comment I’ve posted to another person’s site often prompts a 250 word response or an exchange with different readers, and before I know it, I have an article with little effort. At the very least, my name is now present in other locations on the Internet.

Podcasts
Stretch yourself beyond articles and put your sales presentation ability to work for you. Create a few quick 2 to 12-minute podcasts for your website.

Make them relevant tips for today’s challenging times. Reference them in articles you write and offer them to the article websites.

For people who prefer to listen more than read, you’ve hit the mark. The added bonus is that anyone who listens hears your personal style and professionalism and beings to get to know you. That’s the first step in attracting new prospects.

Social networks
If you haven’t already, set up a profile on LinkedIn or Facebook. As your title, include a descriptor of your areas of expertise. Saying that you’re an IT security expert means more than noting you’re an account executive. If new prospects check you out before calling, and they will do it, they’ll get a clear picture of your capabilities.

Get some recommendations. Testimonials freely posted in a social network carry more credibility than the ones you post on your website or include in proposals. Not only that, but they’re available for anyone who views your profile. Ask your best clients to post references for you.

Start posting recommendations for others. People who see your recommendation may click on the link to your page to learn more about you.

Update what you’re working on or thinking about once or twice a week. Estimated effort, two minutes, and anybody in your network who looks will know. Mine currently says “Kendra’s helping a group of technical reps improve their referral gathering and prospecting approaches.” It keeps your connections informed and if they have similar issues, they’ll contact you. I’ve received leads from people who’ve only read that little tidbit.

Use Web 2.0 to get your name out in cyberspace and become the expert others turn to. Before you know it you’ll be attracting new prospects who have prequalified their need for your assistance simply from the snippets they’ve heard. Those are the leads we all strive for!

Primary Sidebar

Join Us

10 Skills Sales Hunters Need to Crush Company Goals Kendra Animated

Build a team who can sell even in the threat of a recession.

RSVP

Get Your Guide: Build and Protect Your Sales Funnel

KLA 45 Ways

Use these strategies to protect your current clients while generating new leads. Your business shouldn’t be at risk just because a pandemic struck.

Download It Now
Sales Pro Central badge kendra lee

Find Us On Youtube

Get Connected


Get Connected

Categories

  • Asking for Referrals
  • blog
  • Christmas
  • Cold Call Training
  • Consultative Selling Training
  • Content Development
  • Developing Sales Training
  • Digital Marketing
  • Email Marketing
  • Email Prospecting Training
  • events
  • General
  • Get Referrals
  • homepage
  • Infographics
  • Lead Generation & Nurturing
  • Marketing Coaching
  • Newsletter
  • Outsourced Sales Management
  • Prospecting
  • Questions with Kendra
  • Revenue Generating System
  • Sales Assessment
  • Sales Coaching
  • Sales Hiring
  • Sales Hiring Coaching
  • Sales Lead Generation
  • Sales Magnet
  • Sales Motivation
  • Sales Process
  • Sales Prospecting
  • Sales Strategy
  • Sales Success
  • Sales Training
  • Sales Training Development
  • Sales Training Process
  • Selling Against The Goal
  • Selling in Pandemic
  • SEO
  • SEO Consulting
  • Success Strategies
  • Video
  • Website Design
  • Winning New Customers

Footer

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy
  • Sitemap

© 2022 KLA Group. All Right Reserved.

Talk with an Expert

Name
This field is for validation purposes and should be left unchanged.

Lead Generation Syllabus

Name
This field is for validation purposes and should be left unchanged.

Sales Coaching

Name
This field is for validation purposes and should be left unchanged.

How to Ask for Referrals Syllabus

Name
This field is for validation purposes and should be left unchanged.

Email Prospecting Syllabus

Name
This field is for validation purposes and should be left unchanged.

Consultative Selling Syllabus

Name
This field is for validation purposes and should be left unchanged.

How to Cold Call Syllabus

Name
This field is for validation purposes and should be left unchanged.