Sales is not an art. We believe that sales is a skill that can be learned. It’s a matter of giving sales people:

• The right tools,
• The right approach, and
• The right sales training

All to develop the right sales skills to build their sales confidence. Each sales prospecting program at KLA Group integrates these crucial three components to build sales confidence and get more customers.

Many business owners and sales managers consider cold calling to be the only effective prospecting strategy for new business development. The truth is that cold calling is only one new business development strategy. The best sales prospecting strategy combines a mix of prospect attraction strategies: personal, digital, and collaborative.

Sales people cannot rely on just one approach to effectively connect with contacts. Cold calling, emailing and social networking are all powerful ways you can reach your prospects and develop new business.

Whether you’re prospecting to uncover your own leads, or following up on marketing qualified campaign leads, sales confidence and prospecting skills are the critical success factors.

KLA Group works with clients to pinpoint which sales prospecting methods will harness your sales team’s and your company’s unique strengths to get more customers now.