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Don’t Ignore Your Qualification Criteria

Last updated November 15, 2022 Categories: Sales Strategy

By Kendra Lee

Coffee and cupcakes

You carefully planned out specific sales qualification criteria, like company size, budget and timeline to weed out prospects who are unlikely to close. So why ignore those criteria during the sales process? Teach your sales reps to qualify and requalify leads as you move through the sales process to stay focused on stronger opportunities.

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