Kendra Lee is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in the SMB market in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads they Need.
In 1995 Kendra founded KLA Group. Specializing in the IT industry, KLA Group helps companies rapidly penetrate new territories, break into new accounts and shorten time to revenue with new products in the SMB market.
Articles about or by Kendra have appeared in numerous publications including:
- Sales & Marketing Management
- Executive Excellence
- Selling Power
- and more
For a wide selection of articles full of the latest how-to tips, techniques, strategies and fresh ideas on selling to the SMB market visit our library.
Ms. Lee has been a featured speaker on selling to the SMB market at various international conferences, events and meetings.
Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue.
Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.
Before founding KLA Group, Ms. Lee sold hardware, software, and services for Fortune 500 companies in the high-tech computer industry and managed sales teams to do the same. She consistently ranked in the top 1-2% of their worldwide sales forces and closed over 95% of all qualified prospects. Ms. Lee worked closely with over 29 vendors and business partners to leverage territory coverage in an SMB market. Working for Fortune 500 companies in the high-tech computer industry gave Ms. Lee an extensive background in the IT business and a foundation for successfully helping organizations penetrate markets with new products and training IT sellers to take their selling to new levels. She excels at new business generation, both in gaining new clients and in leveraging existing client accounts, market expansion, competitive differentiation, and value creation.
Ms. Lee has been a featured speaker on improved sales performance and learning and development at various international conferences such as Sales Performance Conference, SHRM, Training, CompTIA Breakaway, Strategies for Success, Software Business, and the Ingram Micro Invitational.
Ms. Lee won a 2002 Leadership and Mentoring Award from Women in Technology and was a finalist for the 2004 and 2005 Denver Business Journal Outstanding Women in Business Award. She is an active member of CompTIA, WBENC, NAWBO, Sales and Marketing Training, and the Denver Chamber of Commerce. She is a Leadership Giver and donates her time to training campaign reps for Mile High United Way.
KLA Group has helped a broad range of small entrepreneurial companies
and large multi-million dollar companies in the high tech industry
speed time to revenue with new products, break into new markets,
and exceed forecasted revenue projections.