• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • |
  • 303-741-6636
kla-logo

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Consulting
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Software Development
      • Our Process
      • Revenue Generating System
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Process
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • ConnectWise Evolve
    • IT Managed Service Providers
    • IT Solution Providers
    • Sales Consultants
    • B2B Companies
    • Phone System Providers
  • ABOUT KLA
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Thoughts About Generating Revenue
    • Coffee with Kendra
  • Contact us

Increasing the Effectiveness of Your vCard for Prospecting

Last updated June 14, 2022 Categories: Sales Prospecting

Increasing the Effectiveness of Your vCardYesterday I received a vCard that quite literally stopped me in my tracks. This was not the standard electronic business card that so many people are used to either doling out or receiving as an email attachment, but rather a highly informative and functional prospecting tool.

No longer do I view the vCard as being a simple tool for relaying contact information. Instead, it’s become quite clear that it can be used as a persuasive device meant to encourage a prospect to make contact without actively selling to them. Here’s how.

1. Insert Your Photo

A photo is a great way to add a personal touch to your vCard, and can make it more effective. With most email programs, once prospects have saved your vCard, each email message you send will result in your photo popping up automatically. This is a great way to subtly assert yourself when trying to get in touch with a prospect.

2. Include All Pertinent Web Addresses

Typical vCards include basic contact information. Distinguish yourself by including social media URLs, as well as Skype and instant messaging ID’s. This is a great way to further connect with a prospect on a more personal, humanistic level. You’d be surprised how many prospects will click through to read your LinkedIn profile from your vCard.

3. Include Your Bio

A strong bio makes all the difference in the world when it comes to gaining the confidence of a prospect. Whether it be either the company itself or you as an individual that’s highlighted, add a brief overview of yourself or your services to your vCard. This can help to ensure that the prospect knows exactly what you do and why they’d want to talk with you.

Be careful not to make your bio too extensive. Anything too long will be difficult for prospects to get through. Keep it brief, outlining only the main points you’d like your prospect to know, and leave a bit of mystery for your conversation.

4. Add a Personal Touch

A vCard is the perfect tool for helping your prospects get to know you. Consider adding a tag-line, which is a great way to add personality to your vCard. The more you are able to stand  out to prospects, the more likely it is that you’ll find success.

5. Insert Your vCard Into Calendar Invitations

It’s a common misconception that vCards can only be sent and received via email. One of the most effective ways to distribute your vCard is by inserting it into a calendar invitation. You know I highly recommend using calendar invitations as a way to secure appointments with prospects and customers. When you insert your vCard into each calendar invitation you send out, it reaches your prospect and anyone else they invite to the meeting.

Sticking to the stereotypical vCard format is no way to differentiate yourself from the competition. Take the time to ensure that your vCard is unique and you can dramatically increase your chances of making a lasting impression on your prospects.

Primary Sidebar

Join Us

6 Marketing & Sales Strategies To Fill Your Pipeline Fast Kendra Animated

Buyers are hesitant to spend money, but you can still fill your pipeline.

RSVP

Get Your Guide: Build and Protect Your Sales Funnel

KLA 45 Ways

Use these strategies to protect your current clients while generating new leads.

Download It Now

Find Us On Youtube

Get Connected


Get Connected

Categories

  • B2B Lead Generation & Marketing
  • blog
  • Christmas Parodies & Holiday Blogs
  • Email Marketing
  • General
  • Lead Generation
  • Revenue Generating Success Strategies 
  • Revenue Generating System
  • Sales Hiring
  • Sales Prospecting
  • Sales Strategy
  • Sales Tips & Tricks
  • Sales Training Development
  • Selling in Pandemic
  • SEO
  • Success Strategies
  • Videos
  • Website Design
  • Winning New Customers

Footer

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Coffee with Kendra
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy
  • Sitemap

© 2023 KLA Group. All Right Reserved.

Be the first to know about our sales and marketing webinars

You could be generating more revenue.

Get proven sales and marketing strategies that help you generate more revenue, hit goals, and grow your businesses during our Coffee with Kendra webinars.

Get On the List

Let us know which invites you want to receive and we’ll add you to the list.

Name(Required)

Talk with an Expert

Name

Lead Generation Syllabus

Name

Sales Coaching

Name

How to Ask for Referrals Syllabus

Name

Email Prospecting Syllabus

Name

Consultative Selling Syllabus

Name

How to Cold Call Syllabus

Name