• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • |
  • 303-741-6636
kla-logo

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Services
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Software Development
      • Our Process
      • What is a Revenue Generation System?”
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Process
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • ConnectWise Evolve
    • IT Managed Service Providers
    • IT Solution Providers
    • Sales Consultants
    • B2B Companies
    • Professional Services Firm
    • Phone System Providers
  • ABOUT KLA
    • Who We Are
    • What is a Revenue Generation System?”
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Thoughts About Generating Revenue
    • Coffee with Kendra
  • Contact us

The 4 Factors That Cause Lead Generation Rejection

Last updated December 1, 2022 Categories: Sales Prospecting

By Kendra Lee

Lead Generation Rejection

Perhaps one of the most frustrating things in lead generation is the rejection. People don’t open your emails. Voicemails aren’t returned. Email campaign open rates are negligible. And bounce rates are so high that your email provider sends you discontinuance warnings.

Marketing automation has made reaching prospects even more challenging for sales people and marketers alike. As you get more creative at finding ways to reach prospects, they get more creative at finding ways to avoid you.

I know how bad it’s gotten because suddenly we’re being asked to assess why lead generation strategies aren’t working. Here are the four factors I always look at when lead generation isn’t working.

  1. Your list. If your list isn’t clean, not only will bounce rates be high but it will be hard to send a targeted message that will interest contacts enough to click through, respond, or take your call. Your list should include similar types of companies in size and need, and the correct contact titles for the message. Consider how long the contacts have been on your list and the last time they engaged with you. It could be your list is aged and outdated, making your data incorrect.
  2. The content. To get your list to respond, all your content has to feel relevant to them. From the blog posts you write to the prospecting emails, the content has to be focused on their specific business issues and trigger events. If you’re still writing about “here’s how we can help you,” the only people you’ll attract are those who have figured out they have a need and are actively looking for assistance. This will be only a very low percentage of your list. You’ll miss all the people who need your guidance in figuring out their problem and how you can help.
  3. Your lead generation activities. The activities you choose should be ones your target market uses. Consider this. If you’re targeting partners in law firms, or practice leads in medical practices, there are some pretty skilled gatekeepers you have to pass. These partners have put gatekeepers in place for a reason. Email campaigns and direct calling the executives may not be the best choice. Perhaps you need to email both the executive to raise awareness, and the gatekeeper to get in the door for an appointment.
  4. The sales team. If I had a dime for every time a business owner tells me how great their sales team is and then we listen to them blitz and fail, I’d retire. Whether you’re the manager or the salesperson, be honest in your assessment of how strong your hunting sales skills are. You have to have a strong value proposition, an inquisitive nature, persistence, relationship building skills and no fear of the phone. At the end of the day, if you can’t make effective sales prospecting calls (yes, like cold calls), you aren’t going to convert lead generation prospects.

If you can fine tune these four factors, you’ll find your response rates will improve significantly. No matter how creative your prospects are at avoiding other salespeople, they won’t want to avoid you.

Which of these factors do you find to be most challenging? Share your experiences with me in the comments below.

Read More Related Articles

red phone with dollar bills
Sales Prospecting What’s in This Call for Me?
KLA Weekly Tip Sales Funnel
Sales Prospecting, Sales Strategy How to Know if You’re Selling to the Right Person
Think Outside the Box
Sales Prospecting 6 Strategies to Enhance Your Vendor Relationships and Secure Free Money with MDF Funds

Primary Sidebar

Join Us

Improve Sales Proposals Using ChatGPT Kendra Animated

See how to use ChatGPT to expend fewer resources and enhance your sales proposals to increase your win rate.

RSVP

Sales Prospecting Plan

Download Your Copy

Find Us On Youtube

Get Connected


Get Connected

Categories

  • B2B Lead Generation & Marketing
  • Christmas Parodies & Holiday Blogs
  • Sales Hiring
  • Sales Prospecting
  • Sales Strategy
  • Sales Training Development
  • Sales Tips & Tricks
  • Selling in Pandemic
  • SEO
  • Revenue Generating Success Strategies 
  • Videos
  • Website Design
  • Email Marketing
  • blog

Footer

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Coffee with Kendra
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy
  • Sitemap

© 2023 KLA Group. All Right Reserved.

Subscribe to Our Blog

Get the latest sales and marketing articles from KLA Group delivered directly to your inbox. 

Name(Required)
This field is for validation purposes and should be left unchanged.

Be the first to know about our sales and marketing webinars

You could be generating more revenue.

Get proven sales and marketing strategies that help you generate more revenue, hit goals, and grow your businesses during our Coffee with Kendra webinars.

Get On the List

Let us know which invites you want to receive and we’ll add you to the list.

Name(Required)
This field is for validation purposes and should be left unchanged.

Talk with an Expert

Name

Lead Generation Syllabus

Name

Sales Coaching

Name

How to Ask for Referrals Syllabus

Name

Email Prospecting Syllabus

Name

Consultative Selling Syllabus

Name

How to Cold Call Syllabus

Name
SUBSCRIBE TO OUR BLOG