Prospecting is not about making 100 calls a day. It’s about having quality conversations with prospects to learn more about them and then nurture them until they’re ready to engage. It might be 60 days, six months or even next year before they’re ready to take that next step. Combine that prospecting with nurturing lead generation strategies to keep those relationships nice and warm all year long.
Nurture Through the Year
![Sales Prospecting](https://www.klagroup.com/wp-content/uploads/2017/09/KLA-Weekly-Tip_Sales-4.jpg)