Key Takeaways
- KLA Group’s marketing plan increased A. Rifkin Co.’s marketing output by 300%.
- Darcy Buck regained 20 hours per week by delegating execution to KLA Group.
- Marketing consistency and visibility improved across all digital channels.
- Sales conversations began 2–3X further down the funnel.
- A scalable revenue generation system was built for long-term growth.
Why Did A. Rifkin Co. Engage KLA Group for Digital Marketing Services?
Attempts to manage marketing in-house generated stress, not leads, for A. Rifkin Co. When Darcy Buck, the company’s president, initiated a conversation about support with KLA Group, she was burnt out and tired of:
- Inconsistent social media posts
- Infrequent email campaigns
- Underperforming and underfunded SEO and PPC campaigns
- Little to no online web visibility.
Buck’s conversation with KLA Group President Kendra Lee was clear and candid. Buck was heavily involved in all marketing efforts and wanted to hand these tasks over to someone who would take ownership of developing and executing a comprehensive marketing plan.
Lee described how working with KLA Group is different than most agencies, because KLA Group understands how revenue generation is powered by marketing and sales. She shared they could start with a messaging project that would culminate in a marketing plan that supports their specific sales strategy. Darcy could then decide how and when to proceed.
Planning Earned Trust; Accountability Solidified the Relationship
In business since 1892, A. Rifkin Co. has loyal customers and a mature product line. KLA Group knew A. Rifkin Co. needed a revenue generation strategy that expanded the company’s reach while supporting current clients.
KLA Group started with a series of audits and realized it was nearly impossible for new prospects to discover A. Rifkin Co.’s products. Content wasn’t indexed or optimized, severely limiting Google search visibility and SEO.
Sporadic email campaigns and social posts meant other channels did not bring in new prospects or strengthen current relationships.
The issues did not become a new to-do list for Darcy, or a series of expensive projects.
Using information they gathered during the messaging sessions, KLA Group created a plan that addressed the problems through targeted marketing strategies.
The KLA Group team carefully explained the why behind each recommendation, what would have the greatest impact, and how they could accomplish each initiative while staying within a budget Darcy shared with Kendra.
The plan earned Darcy’s trust. What came next solidified the relationship: KLA Group took ownership of marketing.
A. Rifkin Co. Reclaimed 20 Hours Per Week as Marketing Output Increased 300%
From Day 1 of the partnership between KLA Group and A. Rifkin Co., marketing became consistent, visible, and accountable, without requiring Darcy’s time or input on every detail.
KLA Group stepped in as an extension of A. Rifkin Co.’s team and immediately began:
- Daily LinkedIn and Facebook posts
- Monthly email campaigns
- SEO and AEO optimization and web support
- Automated nurture tracks tailored to top customer segments
- Weekly Google Business Profile updates
- Paid media management through Google ads
- A dedicated fractional chief marketing officer.
How Did KLA Group Help A. Rifkin Co. Transform Its Marketing?
Projects move forward, powered by a team of 10+ marketing professionals. No one waits around for Darcy to direct projects, and she immediately gained back 20 hours a week as marketing output grew over 300% in 3 months.
New Conversations With Prospects Begin 2–3X Further Down the Funnel
Instead of beginning from scratch, conversations start further down the funnel. Prospects are already familiar with the brand, have engaged with the content, and are prepared to discuss opportunities.
Sales analysis optimized operations and intelligently directed resources.
After establishing a framework of trust, A. Rifkin Co. engaged KLA Group’s sales experts to conduct an analysis of territories, regions, and industries the company should focus on. Armed with this information, A. Rifkin Co. knew where to best direct their sales resources, further optimizing their revenue generating system.
What Results Has the Partnership Achieved?
A. Rifkin Co. isn’t slowing down. With KLA Group as a strategic partner, they are laying the foundation for scalable growth. This includes:
- Shopify e-commerce, designed to support both branding and conversions
- A full video-content strategy, starting with 45 short videos to support their multichannel marketing plan
- Three high-value downloadable resources, developed to drive lead generation.
Case Study Summary: A. Rifkin Co. and KLA Group
- Strategic Shift From DIY to Partnership:
A. Rifkin Co.’s president, Darcy Buck, moved marketing responsibilities from internal management to KLA Group, resulting in a comprehensive, results-driven approach that connected marketing with revenue generation.
- Systematic Execution and Growth:
KLA Group implemented a full marketing framework (daily social posts, monthly emails, SEO and AEO optimization, paid media, and a fractional CMO) which increased marketing output by 300% and saved 20 hours per week of executive time.
- Sustained Momentum Through Alignment:
With sales analysis, e-commerce expansion, and video content planning, KLA Group helped A. Rifkin Co. establish a scalable revenue generation system that continues to drive measurable business growth.
Frequently Asked Questions
1. What were A. Rifkin Co.’s biggest marketing challenges before working with KLA Group?
A. Rifkin Co. lacked internal marketing capacity and relied on the CEO to handle both strategic planning and daily execution. Their website wasn’t optimized, social media was inconsistent, and previous agencies focused only on tasks, not outcomes.
2. What specific marketing services did KLA Group provide to A. Rifkin Co.?
KLA Group provided a comprehensive marketing solution, including:
- Daily social media management
- Email marketing campaigns and nurture tracks
- PPC management (Google ads)
- SEO strategy and website support
- Google Business Profile updates
- Strategic planning and brand alignment.
3. How did KLA Group help A. Rifkin Co. free up executive time?
By taking over both execution and strategic planning, KLA Group allowed the CEO to shift focus back to leading the business. Marketing tasks no longer depended on her input, saving time and reducing decision fatigue.
4. What results did A. Rifkin Co. see after partnering with KLA Group?
A. Rifkin Co. experienced improved marketing consistency, greater visibility online, better alignment between Sales and Marketing, and increased qualified engagement. Most importantly, they transitioned from reactive tactics to a scalable marketing system.
5. How long did it take to start seeing results?
Initial operational relief was almost immediate, especially with social media and email. Strategic impact, like SEO improvements and nurture track performance, built over the first few months as foundational work, was implemented.
6. Was this a short-term engagement or an ongoing partnership?
This is an ongoing strategic partnership. KLA Group continues to support A. Rifkin Co. as their outsourced marketing engine, with long-term plans including a new Shopify site, video content development, and lead generation campaigns.
7. What sets KLA Group apart from other marketing agencies?
Unlike task-focused agencies, KLA Group brings strategic thinking, proactive ideas, and a dedicated team structured around each client’s growth. Clients don’t just get deliverables, they get momentum, direction, and results.
About the Author
Kendra Lee is the president of KLA Group, specializing in revenue generation strategies for B2B organizations. She helps businesses create scalable marketing systems that drive measurable sales growth. Connect with Kendra on LinkedIn.
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