Right now, your prospects are faced with a whole new set of challenges. That means they need help. Your help. You still have to fill your funnel, but a sales pitch will come across as tone-deaf and insensitive. Reach out to prospects with a genuine message of compassion and help. As they are faced with a completely new business operations model overnight, possible staffing shortages, productivity hits, and both short-term and long-term economic concerns, they’ll be all ears for answers to any of these challenges.