• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Weekly Sales Tip
  • |
  • 303-741-6636
KLA Group

KLA Group

IT Sales and Marketing Agency

Menu
  • SERVICES
      • Digital Marketing
      • Custom Website Design
      • SEO Services
      • Email Marketing
      • Content Development
      • Marketing Coaching
      • Software Development
      • Our Process
      • What is a Revenue Generation System?
      • Digital Marketing Services
      • Sales Training & Coaching Programs
      • HubSpot Implementation
      • HubSpot Implementation for Revenue Growth
      • HubSpot Monthly Support
      • Sales Training Programs
      • How to Cold Call
      • Consultative Selling
      • Email Prospecting
      • How to Ask for Referrals
      • Lead Generation Training
      • Sales Coaching
      • Sales Productivity
      • Sales Hiring Coaching
      • Outsourced Sales Management
      • Sales Assessment
      • Contact Us
  • WHO WE SERVE
    • IT Managed Service Providers
    • IT Solution Providers
    • ConnectWise Evolve
    • Sales Consultants
    • B2B Companies
    • Professional Services Firms
    • Phone System Providers
    • Manufacturing & Distribution
  • ABOUT KLA
    • Who We Are
    • What is a Revenue Generation System?
    • About Kendra Lee
    • Hire Kendra Lee to Speak
    • Meet the Team
  • BLOG
  • RESOURCES
    • Books by Kendra Lee
      • The Sales Magnet
      • Selling Against the Goal
    • Ebooks & Guides
    • Events
    • Weekly Sales Tip
    • Revenue Generating Trends Newsletter
    • Coffee with Kendra
    • Case Studies
  • Contact us

Why You Don’t Want Prospects to Save your Emails

Last updated September 8, 2022 Categories: Sales Strategy

By Kendra Lee

email prospecting training new hire

You’ve taken the time to develop a great email prospecting list, crafted a brief, interesting note to send off to potential clients, and then excitedly hit “send.”

Hours later, somewhere across town, your prospect opens the message and is so impressed by what you sent that she decides to save the email and follow up with you shortly.

Congratulations! You’ve got a new lead… right?

Unfortunately, no.

Even with their best intentions, the chances that a prospect will actually respond to your email, if they weren’t compelled to do it right away, are slim.

Why? Because in as little as a day or two, your message will have dropped down several screens in their in-box.

Your prospecting email is no longer exciting or urgent. Other priorities take precedent. When your prospect eventually comes upon it again, he might have forgotten why he kept it, realize that what you offered is no longer relevant, or just ignore it simply because he doesn’t have time to deal with it. Either way, you’ve hit the delete barrier and the opportunity is gone.

Since that’s not very helpful to you, or your prospect, it’s critical that you send prospecting and lead-generation emails that compel them to take action right away. There are four rules to make that happen:

  1. Your prospecting email needs to look “easy.” It should be a quick read – no more than 175 words, or three short paragraphs. If it looks like something your prospect doesn’t have time to deal with right now, he won’t.
  2. Your email needs to be incredibly interesting to your prospect. That means your message isn’t about you, it’s about them. More specifically, it highlights a specific problem you suspect he has, rather than your company’s history or background.
  3. Your prospecting email needs to be easy to act on. This is the cardinal rule, and the one that’s broken most often. As you close your email, give one, and only one, call to action. You can invite your prospect to download an article, ask him to attend an event, or even request that he schedule a meeting with you. What you can’t do, however, is ask him to do all three. That’s because he won’t have time to do them all, and so he’ll likely choose to do nothing, even if your email is incredibly interesting.
  4. Follow up within three days. Plan to email your prospect again if he hasn’t responded after three days. That’s long enough for him to have received and read your message, but not so quickly that he’ll feel as if you’re hounding him for a response.

It might seem like a great thing to have your sales prospects be interested enough in your prospecting emails to save them, but the reality is that you need potential customers to follow up with you quickly or risk losing them altogether. Be sure to give them a good reason to contact you now; it’s a lot better than waiting for responses that might not be coming.

Read More Related Articles

Talk Price with Prospects
Sales Strategy How to Talk Price with Prospects: Stop Sticker Shock
How to Hire a Skilled Sales Hunter
Sales Hiring, Sales Prospecting, Sales Strategy How to Hire a Skilled Sales Hunter
Strategic Recommendations
Sales Prospecting, Sales Strategy How to Know if You’re Selling High Enough in the Organization

Primary Sidebar

Footer

Office

  • KLA Group
  • 7779 S Glencoe Way
  • Centennial, CO 80122

Services

  • Digital Marketing Services
  • Sales Training
  • Sales Process
  • Hire Kendra to Speak
footer-logo

Resources

  • Blog
  • Coffee with Kendra
  • Events
  • Ebooks & Guides
  • Newsletter
  • Weekly Sales Tip
  • Books by KLA
  • Sitemap

About KLA

  • About Us
  • Who We Serve
  • Revenue Generating System

Service Areas

  • Commerce City, Colorado
  • Englewood, Colorado
  • Lakewood, Colorado
  • Wheat Ridge, Colorado

Contact Us

Call +1 888-305-0471Contact Us

Join Us

Subscribe OptionsCoffee With Kendra
  • Privacy Policy

© 2025 KLA Group. All Right Reserved.

  • What Should Show on Caller ID When You’re Prospecting?
  • 4 Ways Your CRM Should Be Closing More B2B Sales for You 
  • How Consultative Selling Drives B2B Sales Growth 
  • Are You Missing Opportunities To Strengthen Your Sales Team?
  • How To Boost B2B Sales in Q4 Without Discounting

test

Subscribe to Our Blog

Get the latest sales and marketing articles from KLA Group delivered directly to your inbox. 

Name(Required)
This field is hidden when viewing the form
Untitled(Required)
This field is for validation purposes and should be left unchanged.

Talk with an Expert

Name(Required)
This field is for validation purposes and should be left unchanged.

Syllabus - Lead Generation

Name
This field is for validation purposes and should be left unchanged.

Coaching - Sales

Name
This field is for validation purposes and should be left unchanged.

Syllabus - How to Ask for Referrals

Name
This field is for validation purposes and should be left unchanged.

Syllabus - Email Prospecting

Name
This field is for validation purposes and should be left unchanged.

Syllabus - Consultative Selling

Name
This field is for validation purposes and should be left unchanged.

Syllabus - How to Cold Call

Name
This field is for validation purposes and should be left unchanged.
SUBSCRIBE TO OUR BLOG