Youāre a Human Resources, Sales Leadership or Learning & Development professional. You recognize the importance of sales training to keep your sales teams competitive and producing.
And now your company has reached a point where it needs to take sales training to the next level. Maybe youāre in one of the following situations:
- You need a ānew hireā sales training program.
- Your company processes, language and offerings need to be incorporated into your sales training program.
- Itās getting really expensive to use your training companyās proprietary sales program.
- Itās time to own the intellectual property rights to your sales training program.
- Your sales training program should build upon your unique competencies and integrate with other training you provide.
- You want the benefits of tailored training without the cost of complete custom development.
A custom or tailored sales training program ā based on your unique business and success strategies ā is the right way to support your sales team and improve sales rep competence.
A sales training program to fit your company
Effective sales training is an ongoing program that appropriately engages the right people with the right information in an effort to meet sales goals consistently.
Custom sales training for larger & growing companiesā¦
In a larger or growing company, youāre dealing with diverse requirements, large teams and other complex business variables.Ā Your sales training program must be built around theĀ processesĀ and competencies youāve defined for your sales team.Ā And it needs to integrate with other training offered or required by the company.Ā It may also be important to own the intellectual property rights to your program.Ā So youāll want to create and deliver aĀ customĀ sales training program unique to your competencies and other related training.
Tailored sales training for smaller & growing companiesā¦
For a small or mid-sized business, your sales training program must incorporate the specificĀ sales success strategiesĀ that have worked well in the past.Ā However, it doesnāt need to be an entirely custom program.Ā So itās appropriate and cost-effective toĀ tailoran existing sales training program to reflect your unique success strategies, culture, language and offerings.
Whether custom or tailored, a truly effective sales training program focuses on individual goals and contributions. It blends proven sales expertise with your teamās specialized knowledge. It engages and leverages your best peopleā¦including sales managers and subject matter experts (SMEs). Itās unique to your specific sales environment and performance objectives.
How to start building your sales training program
Effective sales training is an ongoing program builds on sales repsā talents and competencies, and the unique knowledge of what it takes to succeed in sales in your company.
Use the following resources to improve your sales teamās competency and sales results:
