Last December, I wrote a post for VARGuy that parodied the timeless poem, “The Night Before Christmas.” I titled it, A Christmas Sales Parody.
It was a fun way to bring some levity to a time of year that should be relaxing for salespeople and business owners, but is often overshadowed by one prevailing thought: Am I going to hit my end-of-year revenue target?!
On that note, I’d like to take creative liberty with another holiday favorite — this time tackling a lyrical parody of a Christmas carol that everyone should know…
Deck the halls with boughs of prospects,
Fa la la la la, la la la la.
Tis the season to hit your targets,
Fa la la la la, la la la la.
Don ye now a well-crafted email script,
Fa la la, la la la, la la la.
But beware the glimpse factor as ye write them,
Fa la la la la, la la la la.
Mind your buyers’ value curve,
Fa la la la la, la la la la.
And strike a chord with a trigger event,
Fa la la la la, la la la la.
Don’t give up or discount yet,
Fa la la la la, la la la la.
Q4 isn’t over and you’ve still got time,
Fa la la la la, la la la la.
Set a goal to stop cold calling,
Fa la la la la, la la la la.
These attraction strategies will help you do so,
Fa la la la la, la la la la.
Sing we joyous, all together,
Fa la la la la, la la la la.
Because year-end’s here and you’ve hit your number!
FA LA LA LA LA, LA LA, LA LA!
With just a few days left before the calendar turns over to a new year, I wish you, your business, and your family all the best this holiday season — and may next year be the year that all your biggest sales dreams come true!