Sales reps work from sales goals and activity targets. Often, the only time they get a real sense of appreciation is when they gain access to a new account or close a sale. Both actions are tough, and they don’t happen frequently. If you want to increase sales activity and drive more sales, get out your pom-poms and whoop it up. Look for ways to give positive feedback, cheer on the little wins and reinforce their strengths. It goes a long way toward keeping reps motivated.

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