Why You Don’t Want Prospects to Save your Emails

You’ve taken the time to develop a great email prospecting list, crafted a brief, interesting note to send off to potential clients, and then excitedly hit “send.” Hours later, somewhere across town, your prospect opens the message and is so impressed by what you sent that she decides to save the email and follow up […]

Can you get to ROI faster by slowing down your sales cycle?

I just had a conversation with one of our clients who is successfully scheduling appointments based on a lead generation email campaign he created after attending one of our virtual training programs.  Sounds great, doesn’t it?  But there’s a catch.  The appointments aren’t producing much in terms of sales. You might think the problem is […]

Why Sales Training Fails

You probably know that all too often sales training fails, for a variety of reasons. The good news is that there are ways to make your investment of time and money in training pay off! I’m very pleased to share that RainToday has generously agreed to share their brand new report on why sales training […]