Craft Your Emails with Gatekeepers in Mind
Your prospecting and lead generation emails must get past the gatekeeper to reach your target contact. To do that, write your emails to address issues, questions and points that the gatekeeper can’t
Your prospecting and lead generation emails must get past the gatekeeper to reach your target contact. To do that, write your emails to address issues, questions and points that the gatekeeper can’t
Has your team mastered the basics of writing sales prospecting emails and bemoaned they still don’t get replies from cold prospects? Are they blaming gatekeepers, voicemail and the email delete barrier for
Review all the prospects you’ve worked with over the past two years but never closed. Many never made a decision or might regret the decision they did make and are ready for
Testimonials are a fantastic lead generation tool, especially to communicate to your specific target market and niche markets that you understand their needs and have satisfied customers in their industry. Keep the
To stand out, you have to be different and, more importantly, relevant. We still live in a world of mass communication where generic, untargeted messaging easily gets lost. If you hyper-focus your
This is NOT me telling you not to cold call. But it can take as many of 9 attempts to reach a new prospect. Reach out in different ways for those 9