KLA Group
IT Sales and Marketing Agency
It’s that most wonderful time of year again when we have fun turning a Christmas song into a sales jingle. This year, it’s Rockin’ Around The Christmas Tree. Hum along as you
ChatGPT has been front and center for us across all our business at KLA Group throughout 2023. You’ll see, in the poll below, not every company has fully embraced the tool. Have
Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad? Or are
Email is one of the easiest ways to cold call. Yes, I did mean to say cold call. Your team needs to continually adapt your cold calling to be effective, and email
Cold calling and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to “normal.” But no. People like being remote. According
We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and
You only get one chance to make a first impression. LinkedIn boasts a network of over 930 million users across more than 200 countries. That’s a lot of potential connections and B2B
A common concern business owners lament when first we meet is that there are not enough sales leads and they don’t understand why. They may be achieving their revenue goals, but they
Twitter is now X. Like all of Elon Musk’s other changes to the platform, the rebranding kickstarted a round of media coverage and speculation about Musk’s motivations. Guessing what Musk will do
It’s time to bring digital marketing expertise into your business, but you are grappling with how to do it. Should I outsource marketing or hire a marketing coordinator? Honestly, there is no straightforward answer
Navigating the world of Search Engine Optimization (SEO) can feel like trying to catch a moving train. Especially when Google, the conductor, regularly changes its algorithm. For a business owner or an
Welcome to the world of tomorrow – today! While we at KLA Group are accustomed to working with the fast-paced world of technology with clients like IT Solution Providers and IT Managed
One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention. Too often, lead generation messages never survive what
Your pipeline is looking thin. The sales process is longer than last year. Prospects ghost your sales team. Your business is missing key targets. You’re trying to figure out how to achieve
If your reps are losing sales, you have 2 options. Option 1: Blame external factors, like current economic uncertainty. Option 2: Critically evaluate the current market, your sales process, and sales reps’
Prospects do not immediately trust you. They visit your website with a skeptical eye. As they read through your solution pages, About Us section, and blog posts, they’re questioning the quality of
You know your reps don’t always follow up with marketing leads. Sometimes, they read directly from a sales script. You don’t think too much about it. Occasionally, you let salespeople off the
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content. But something else works in
You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation. Buying Email Lists Is an Ineffective Marketing Strategy Purchased email marketing lists
Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your sales goals are hanging there.
