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No matter your industry, everybody likes the idea of working less and getting more sales. They’re all looking for the magic wand to get to better results, especially in times when reaching prospects and closing sales is so challenging. The Foundation for More Sales with Less Effort But how
Holiday Zoom Party Idea This has been a crazy year as sales was turned upside down and you didn’t know how to reach prospects. In navigating a pandemic, we’ve had to adapt how we’re selling, and change we have! After a beat, salespeople dove into LinkedIn, email and Zoom
By Kendra Lee If your sales reps are losing sales, it isn’t necessarily due to COVID. Nor is it the time of year. The fault lies with sloppy selling and poor sales discipline. The good news is you can restore your win rate once you understand today’s selling situation
By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your budget, great your content, or how much you pummel it, the results will not fill your
B2B lead generation is the foundation of business growth. Yet here we are in the middle of a pandemic, half in and half out, somewhat open, but not open. Businesses are attempting to adjust, developing new offerings and selling remotely to the best of their ability. They’re struggling to
By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The question I’ve been asked a lot recently is “What
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